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Guides and Templates

10 business-to-business marketing mistakes

B2B Marketing - common mistakes and what to do instead

How will this free guide help me and my business?

Over the last 20 years, we have often seen these common B2B marketing mistakes as we have consulted and trained with many businesses. This means that B2B companies are failing to deliver on the promise of the latest inbound marketing and marketing automation techniques.

Often, when things go wrong, it’s for the same reasons: lack of planning, preparation, and audience understanding.

In this guide, we summarise these mistakes and explain planning techniques and examples which show how to avoid them and deliver more quality leads.

Who is this guide for?

The guide is for anyone who manages B2B marketing, applying to B2B marketing in general across a variety of industries. The guide references many digital marketing techniques, so if you're embracing or struggling with digital this guide can help you prioritize improvements.

How is the guide structured?

Expert B2B marketer Jill Quick explores 10 common B2B marketing mistakes based on her years of experience in the B2B sector. The guide references steps to take in each section and recommended resources.

The guide covers 10 common B2B marketing mistakes and how to fix them including:

  • Using the wrong type of personas
  • Setting up analytics incorrectly

The guide contains actionable steps and recommended resources for each of the 10 common mistakes.

Our practical and actionable guide covers 10 common Business-to-business (B2B) marketing mistakes, focusing heavily not just on the mistake but what to do instead. The guide is highly practical, providing steps for you to take to avoid the mistake in the future, as well as providing recommended resources.

Creating a successful marketing campaign takes time, energy, and resources. There are often wider teams involved to ensure the campaign works and generates the required results.

Resource Details

  • Guide format: Online interactive format suitable for printing if needed
  • Related resources: See the Business-to-Business Marketing toolkit resources below
  • Author: Jill Quick. Edited by Dave Chaffey, Smart Insights

About The Author

Jill Quick

Jill QuickJill Quick is a Digital Marketing Trainer and Consultant at Quick Marketing and co-founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it.

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