Limited Time Offer: 50% off Individual Membership*

Transform your marketing and develop your career in digital

Keep up-to-date and learn new skills to develop your professional career with a complete system of information-packed guides, templates, micro e-learning courses, and a personalized learning plan.

Learn More

*New Individual Annual members only. Valid until 31st August 2019. Read More... Terms and Conditions This offer gives you 50% off our RRP price of Individual Membership (12x monthly payments) subscription. Membership must be paid in full upon sign-up for the year ahead and gives you unlimited access to all individual-level resources. Membership renews on the anniversary of your purchase and remains the same price for every consecutive year you remain a member. If you choose to cancel your membership, or let your membership lapse, we cannot guarantee the same offer. Offer ends 31.08.19. New Individual annual members only.

August promotion 2019
7 day money back guarantee

Offer ends in:

:::

Guides and Templates

10 business-to-business marketing mistakes

B2B Marketing - common mistakes and what to do instead

How will this free guide help me and my business?

Over the last 20 years, we have often seen these common B2B marketing mistakes as we have consulted and trained with many businesses. This means that B2B companies are failing to deliver on the promise of the latest inbound marketing and marketing automation techniques.

Often, when things go wrong, it’s for the same reasons: lack of planning, preparation, and audience understanding.

In this guide, we summarise these mistakes and explain planning techniques and examples which show how to avoid them and deliver more quality leads.

Who is this guide for?

The guide is for anyone who manages B2B marketing, applying to B2B marketing in general across a variety of industries. The guide references many digital marketing techniques, so if you're embracing or struggling with digital this guide can help you prioritize improvements.

How is the guide structured?

Expert B2B marketer Jill Quick explores 10 common B2B marketing mistakes based on her years of experience in the B2B sector. The guide references steps to take in each section and recommended resources.

The guide covers 10 common B2B marketing mistakes and how to fix them including:

  • Using the wrong type of personas
  • Setting up analytics incorrectly

The guide contains actionable steps and recommended resources for each of the 10 common mistakes.

Our practical and actionable guide covers 10 common Business-to-business (B2B) marketing mistakes, focusing heavily not just on the mistake but what to do instead. The guide is highly practical, providing steps for you to take to avoid the mistake in the future, as well as providing recommended resources.

Creating a successful marketing campaign takes time, energy, and resources. There are often wider teams involved to ensure the campaign works and generates the required results.

Resource Details

  • Guide format: Online interactive format suitable for printing if needed
  • Related resources: See the Business-to-Business Marketing toolkit resources below
  • Author: Jill Quick. Edited by Dave Chaffey, Smart Insights

About The Author

Jill Quick

Jill QuickJill Quick is a Digital Marketing Trainer and Consultant at Quick Marketing and co-founder of The Coloring in Department. A candid and experienced marketer who loves to teach you not just how to “get” digital marketing in theory, but how to actually DO it.

Free Membership is required

Access this resource now

Get access to this and 25 other sample guides and templates with a Free Membership

Join for free and get this guide Already a Free member? Login here

The 10 business-to-business marketing mistakes is included in the

Business-to-business marketing Toolkit

Get this for FREE as a sample of Guides and Templates available in this toolkit.

Join for free and get this sample guide Already a Free Member? Login here

Individual or Business members get full access to the guides and templates in this toolkit

Learn more about Individual or business membership options

...or take a look at the other Guides and Templates in this Toolkit

Why Wait? Start Improving your marketing today

Join as an Individual or Business member to access this toolkit and up to 19 more.

Individual Membership

  • Enhance your marketing skills
  • Keep up to date with all the latest techniques
  • Become more effective in your role and develop your career

Business Membership

  • Improve your (and your clients') results from marketing
  • Upskill and develop your marketing team
  • Get dedicated support on your journey

Or, get started with Free Membership

BECOME A FREE MEMBER

Trusted by marketers all over the world

Since 2009 our toolkits have helped thousands of marketers in over 170 countries to hit - and exceed - their targets.
Will you be next?

...plus over 165,000 consultants, agencies, entrepreneurs and SMB's in over 170 countries.

Get better results

Make your job easier

Tenfold improvement

Learn more about Individual or Business membership options
Smart insights logo
CLOSE