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Smart Insights Digital Impact Conference 2014

LONDON, 17th September - 08.30 - 18.00

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Dave Chaffey

About the Digital Impact Conference

The conference for digital marketing leaders

To succeed in modern marketing, you have to make a digital impact. The marketers and businesses who succeed create the most engaging, shareable multichannel experiences. They grow their reach, conversions and customer loyalty faster than their competitors.

At Digital Impact 2014 you will learn from brands creating the best digital experiences and managing content marketing to fuel the vital digital channels of search, social media and email marketing.

Why attend?

Digital Impact 2014 will inspire digital marketing managers, marketing managers, directors and their advisors responsible for integrating digital marketing to use new approaches to plan, manage and optimise their digital channels to grow the commercial contribution from digital.

You will learn from our interactive format featuring:

  • Case studies of digital transformation from digital managers at leading brands
  • Roundtables and panels to share your pain-points and best practices

The Conference Hall


The speakers at the Smart Insights Digital Impact Conference

Niall Walsh
Head of Group Ecommerce Marketing,
Chris Ketley
Chris Ketley, Digital transformation,
EDF Energy
John Pannell
Senior Online Marketing Manager,
BT Global Services
Amy Bott
Paid Search Manager,
Phones 4U
Bob Egner
VP of Products,
Nick Dutch
Head of Digital,
Harriet Mitchell
Digital Marketing Manager and CRM,
RS Components
Craig Sullivan
Craig Sullivan
consultant and CRO specialist,
Autoglass, Google, Lego
Smart Insights
Dave Chaffey
Author and editor,
Smart Insights

Conference Program

An action-packed day with best practice shared by leading experts plus workshops featuring discussion with your peers to ensure you get the maximum actionable takeaways to apply to your business.

8:30 - 9:00

Registration and coffee

9:00 - 9:15

Welcome and introduction
Dave Chaffey, Author and editor, Smart Insights

Dave will introduce how companies can benchmark their adoption of digital business to help create a roadmap and business case for future investment.

9:15 - 9:40

Global impact
Niall Walsh, Head of Group Ecommerce Marketing, Tesco

From launch to sustainable growth – The Tesco international ecommerce marketing journey.

Niall will explain the strategy Tesco adopted to gain fast international coverage for their online grocery business. He will also explain how his team are structured and how they are moving toward a more data-led approach to marketing to drive growth and marketing efficiency.

9:40 - 10:05

Transformation impact
Chris Ketley, digital transformation and online business development specialist previously at Aviva, HSBC Commercial Banking, Bupa Healthcare and currently at EDF Energy

Creating a plan for digital transformation

Chris will recommend a transformation process he has implemented in many types of organisation including 5 essential themes forming the planning foundation. He will also give practical advice on delivering change including prioritisation, overcoming organisational barriers, iterative development and agile ways of testing across the lifecycle development process.

10:05 - 10:30

Search and content impact
John Pannell, Senior Online Marketing Manager, BT Global Services

How BT delivers content that integrates SEO with brand development.

John will explain how his team manage optimisation of content across global markets for over 300 global services across 8 product portfolio areas on 40 multilingual country websites. He will explain their approach to reviewing performance using analytics and how the team deliver content that integrates SEO with brand development across web, social and email marketing.

10:30 - 10:55

Paid media impact
Amy Bott, Paid Search Manager, Phones 4U

Managing the complexities of Paid Search Optimisation.

Amy will explain the process that Phones 4U use for managing a large-scale, Pay Per Click account in a dynamic market. She will show why effective Pay Per Click marketing involves using attribution and other insights to understand the wider online and offline user journey including the impact of mobile device use.

10:55 - 11:20

Coffee Break and networking

11:20 - 11:45

Experience impact
Bob Egner, VP of Product Manager EPiServer

EpiServer are our headline partner for the event. In his talk Bob will discuss the trends and developments in using technology to create personalised digital experiences across multiple devices. He will show examples to highlight the latest practices.

11:45 - 12:10

Mobile impact
Nick Dutch, Domino's

How Domino's are using Mobile to drive competitive advantage

Nick will take attendees on a journey of how Domino's has utilised m-commerce and mobile marketing to generate revenue, build brand advocacy and retain their leadership position in an increasingly competitive market place. He will recommend essential mobile features, integration and pitfalls to be avoided.

12:10 - 12:35

Multichannel Email impact
Harriet Mitchell, Digital Marketing Manager, CRM / RS Components

Delivering Email relevance on a global scale through personalisation – a B2B case study

RS Components employs over 2,000 staff globally with a marketing department of 300 stakeholders and hundreds of promotional messages to communicate each year. Therefore, the efficient processes of planning, localising and deploying marketing campaigns plays a crucial role in ensuring that regular, relevant communications reach the customer with the right frequency and content mix.

12:35 - 13:35

Buffet lunch and networking

13:35 - 14:00

Conversion Impact
Craig Sullivan, consultant and CRO specialist at John Lewis, LOVEFILM, Autoglass, Google, Lego and more.

17 ways to F**k-up your AB Testing

In this session, Craig taps into his experience of running split tests for 9 years, starting in 2005 with LOVEFiLM. Since then, he's tested over 40 million site visitors and made every stupid mistake in the book. In this refreshing session, Craig will explain all the common mistakes people are making and how you can avoid them. When is your test ready? What happens if you get an inconclusive test? How long will it take? With answers to these questions, practical tips, guidelines and examples - you'll learn how to apply this to your work tomorrow and improve your test success rate.

14:00 - 14:30

Content marketing impact

Panel discussion

A panel discussion on content marketing. The panel will discuss the challenges of managing content marketing including creating a content marketing strategy, evaluating ROI and managing the resources needed for content creation and outreach.

14:30 - 15:20

Breakout workshops 1

Stream A. Managing Digital Transformation
Stream B. Search and content marketing
Stream C. B2B Digital Marketing.

In these practical breakout sessions you will learn the latest best practices and discuss key challenges of managing digital channels with your peers. Choose from one of three streams.

15:20 - 15:45

Coffee and networking

15:45 - 16:35

Breakout workshops 2

Stream D. Conversion Rate Optimisation and Analytics
Stream E. Social media marketing
Stream F. Email marketing including CRM and Marketing Automation

In these practical breakout sessions you will learn the latest best practices and discuss key challenges of managing digital channels with your peers. Choose from one of three streams.

16:35 - 17:00

Future Impact
Dave Chaffey

Radar Screen trends briefing 2015

In this briefing Dave Chaffey will look ahead reviewing key digital marketing techniques and technologies that businesses should plan to evaluate and trial in the year ahead.

17:00 - 18:00

Drinks and Networking


Headline Partner

Smart Insights

Digital Impact Conference 2014

Register Now

Limited tickets remaining - don't miss out on making a bigger digital impact, register today.

Our registration page has further details, but do contact us if you have any questions.

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