By Expert commentator 27 Feb 2019 Role of AI in enhancing the deal management process Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer …..
By Content Partner 27 Feb 2019 How to maximize your email marketing ROI in 2019 Email marketing can be an incredibly powerful tool, often offering a return of 30 times your initial investment. But, like any tool, it can only work well when handled expertly Whatever your choice of marketing tool may be, the main …..
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By Expert commentator 26 Feb 2019 WordPress tech SEO checklist What do you need to include in your WordPress SEO checklist? Why do so many people still use WordPress? WordPress is the most popular CMS platform in the world with a 50-60% share in the market. It provides ease of …..
By Content Partner 26 Feb 2019 The best examples of essential personalizations from across the web Take a look at some of the best personalization examples to help shape your web personalization strategy In our last few posts we discussed that despite personalization being demanded by consumers, brands are facing some significant blockers when it comes …..
By Expert commentator 26 Feb 2019 7 strategies to improve your online presence in 2019 By not actively trying to establishing a stronger online presence, as a business owner, you lose out on potential sales and loyal customers How a business portrays itself is a vital factor in its success and, with the advent of …..
By Expert commentator 22 Feb 2019 UK Goverment labels Facebook “digital gangsters” and Google rolls our click share for Search – News roundup Facebook called “digital gangsters” by UK government, Google rolling out click share for Search campaigns, big brands pull out of YouTube advertising, Marketing skills gap increasing and Ikea announces new sustainable store opening with water-cleaning bath boats A new parliamentary …..
By Content Partner 22 Feb 2019 Why starting with web personalisation essentials will still elevate your business above the competition Take a moment to recall the last time you received truly exceptional customer service It’s probably not that easy to remember, right? Most businesses strive to give good customer service, but very few stand out above the rest for providing …..
By Expert commentator 21 Feb 2019 How Artificial Intelligence is reshaping email marketing Sending emails has been an integral part of digital marketing for its direct approach and cost-effective methodology You’ve probably had your first taste of artificial intelligence from science fiction films that depict robots gaining sentience through the wonders of the …..
By Expert commentator 20 Feb 2019 Cybersecurity for digital marketers: Discovering site vulnerabilities Security concerns are incredibly common and have the potential to wreak huge damages to a site and its long-term organic performance Exactly why is cybersecurity important for SEO? If you’re working closely with a website – for an agency, independently, …..