SEO needs to be considered as an integral part of a web design project, not as an afterthought SEO can play a crucial part in achieving the perfect digital marketing mix for your business and any brand that takes its …..
Human customers mean you should be writing content aimed at humans, not algorithms Your customers are humans. You’re not trying to sell your products and services to Google’s web-crawler bots. This means you should be writing content aimed at humans, …..
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FREE ACCESSPush notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than …..
Sharing content early or deleted pages still indexing can affect your site rankings. Here’s how to remove your content from Google Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when …..
How to plan, market and execute an event around communication Communication is at the heart of everything we do, enabling us to form relationships, carry out work and achieve our goals. It is also at the heart of successful event …..
“There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..
A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign “Great projects start with a great brief. This isn’t one.” “Garbage in, …..
Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore …..
Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are …..
