By Expert commentator 10 Apr 2019 Push notifications for user re-engagement: 8 dos and don’ts Push notifications that are sent at the right time and convey value to the subscriber lower cart abandonment and increase conversions for the e-commerce brand Did you know that it costs five times more to attract a new customer than …..
By Expert commentator 09 Apr 2019 How to remove content from Google Sharing content early or deleted pages still indexing can affect your site rankings. Here’s how to remove your content from Google Having written a lot of blogs around how to get your website rank higher on Google, we’re not surprised when …..
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By Dave Chaffey 09 Apr 2019 The importance of personalized experiences: Interview with Michal Szaniecki “There is nothing more important than understanding the customer journey and delivering personalized experiences to your customer” Michal Szaniecki, Managing Director SEAT and CUPRA, Volkswagen Group The future of marketing is personal. Brands are looking to create an in-depth understanding …..
By Mark Kelly 08 Apr 2019 What makes for effective briefing? A good brief helps to ensure that the finished project is what you envisioned, meaning it is more likely to be an effective part of your marketing campaign “Great projects start with a great brief. This isn’t one.” “Garbage in, …..
By Expert commentator 05 Apr 2019 Singapore’s ‘fake news’ law and Zuckerberg calls for internet rules update – News roundup Singapore proposes a new law to stop fake news, Mark Zuckerberg calls on government internet regulation, Amazon stops aggressively marketing its own brands and the ASA uses tracking technology to assess ads aimed at children This week has seen Singapore …..
By Expert commentator 05 Apr 2019 5 ways e-commerce brands can leverage the growing demand for visual search Progressive e-commerce brands are now rushing to leverage new gen functionality to create a highly visual shopping experience for customers Image searches may still constitute a fraction of the total search volume on Google. But visual-heavy social media networks are …..
By Expert commentator 04 Apr 2019 Top 5 Twitter marketing apps for small businesses Small businesses can save time and get better results with these handy Twitter marketing apps Social media provides a great platform to amplify your social media marketing strategies. It can help you establish a community, raise brand awareness and encourage …..
By Expert commentator 04 Apr 2019 The problem with Pride marketing Opinion: The rainbow washing of marketing campaigns during Pride may seem like a positive, but are those bright colours really supporting the LGBTQ+ community or just fulfilling a brand purpose? We’re fast heading toward summer, which to most means sunshine, …..
By Expert commentator 03 Apr 2019 How to gauge if your influencer is truly influential Influencers are trusted by millions of consumers, and marketers leverage their persuasiveness to engage customers For most people, modern life is unimaginable without social media. With brands vying for the maximum number of views, social media has become the go-to …..