Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the …..
Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a …..
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FREE ACCESSHow can building a digital community can help with business growth? Rapidly changing technology is quickly making the old ways of brand management redundant. It’s also bringing to the forefront new ways of engaging with customers. A thriving digital community …..
What sets apart those digital marketing strategies that you read about in case studies, from those failing strategies that never see the light of day? Aside from the impact that budgeting and available resources will have on the outcome of …..
“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, …..
How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don’t understand the audience you’re targeting Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social …..
Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed …..
Digital marketing, simply put, cannot be ignored No one can be found disputing the power of effective marketing. After all, if a marketing and advertising campaign are executed expertly, it can serve the requirements of any business and grow the …..
It’s time for e-commerce marketers to start taking Pinterest seriously Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active …..
