It’s never been easier for B2B businesses to identify and target their ideal customers online. “I have a great product or service but I just can’t seem to be able to find buyers.” I hear this a lot. It’s one …..
How can building a digital community can help with business growth? Rapidly changing technology is quickly making the old ways of brand management redundant. It’s also bringing to the forefront new ways of engaging with customers. A thriving digital community …..
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FREE ACCESS“The customer journey is crucial and the foundation for the approach towards (future) clients” Arjen Vissers, Managing Director for Marketing and Communications at Aon Our blog series ahead of the Brand Marketing Summit Europe is now coming to an end, …..
How influencer marketing can fail if you chose the wrong influencer, channel of promotion and don’t understand the audience you’re targeting Question: would you rather spend thousands (or even hundreds of thousands) for an influencer with 1m+ followers on social …..
Twitter’s new reporting tool ahead of elections, LinkedIn’s new ‘services’ feature, Facebook suing a company for selling fake ‘likes’, Instagram replacing travel brochures, Sri Lankan blocks social media following terrorist attacks, Snapchat seeing user recovery and Google adds fun Avengers-themed …..
Digital marketing, simply put, cannot be ignored No one can be found disputing the power of effective marketing. After all, if a marketing and advertising campaign are executed expertly, it can serve the requirements of any business and grow the …..
It’s time for e-commerce marketers to start taking Pinterest seriously Pinterest is about far more than collecting aspirational pictures of perfectly decorated rooms, stylized desserts, and faraway locales. With the introduction of buyable pins last year, the platform’s more than 100 million active …..
There are two types of product descriptions: those that tell and those that sell Words have huge power to turn even the most ordinary product into a must-have. There are two types of product descriptions: those that tell and those …..
Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers …..
