Chart of the Week: 76% of marketers say their companies follow a strategic approach to marketing but not all of these have a documented content strategy. The majority of marketers say that their organization takes a strategic approach to managing …..
How sparking debate can reward the risk-takers in advertising Despite the immediate public backlash around the British Army’s latest recruitment campaign, data suggests that it led to a drastic turnaround in the organization’s well-known struggles to bring in new recruits …..
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FREE ACCESSConsumers don’t trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google’s new consumer privacy plans, Facebook removes “dangerous users”, digital ad revenues top $1bn, Facebook political ad …..
How can you keep remote teams productive, connected and safe? Nearly a quarter of the nation’s skilled professionals perform remote work, according to the 2018 BLS American Time Use Survey Summary. Over the last decade, technology has transformed the workplace and facilitated even more remote …..
Unlike the name Customer Data Platform suggests, it is not “just” about customer data Marketing data is the lifeblood of modern marketing and marketers are hungry to work in a more data-driven way. This explains how a relatively new type …..
Best practice UX, UI and design principles from inside and outside the world of financial services Finance is something that affects all of us is one way or another nearly every day of our lives. As the internet has continued …..
Without the right tools to help, you can’t create amazing content and you won’t be able to truly understand your audience and their preferences and interests. Digital marketing – and, consequently, content marketing – and digital tools have a very …..
Both online and offline businesses are using social media to market their brands to their target audiences. There are about 4.338 billion internet users. Out of these, about 3.484 billion people use social media, which translates to almost half the …..
Global sports sponsorship grows as eyes turn to women’s games, Instagram tests shoppable content feature for influencers, American and Aussie most-trusted brands are recognized, Google Keyword Planner updates and a turbulent week for Google shareholders This week, we take a …..
