By Dave Chaffey 31 Oct 2023 Setting goals for your digital marketing Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a range of different measures to help set, review, and …..
By Gabrielle Wright 27 Oct 2023 Why are more marketing agencies and consultants using specialist digital marketing white labelling? Using re-brandable digital marketing tools and templates can help small marketing agencies and consultants compete with the bigger players – here’s how The concept behind white labeling/private labeling in business is simple. It’s a business arrangement in which one company …..
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By Jill Quick 08 Mar 2017 10 Business-to-business marketing mistakes Learn best practices for B2B marketing by avoiding these mistakes
By Dave Chaffey 24 Oct 2023 Healthcare marketing strategy trends for 2024 Are you benefiting from the latest sector innovations in your healthcare business’ marketing strategy? We are now in a period of significant change for healthcare marketeers, as digital developments continue to increase the importance of both digital communications and value …..
By Robert Allen 23 Oct 2023 Web design trends 2024 Your website reflects your organization No one wants their website to look tired and out of date. Being aware of the latest website design trends means you can ensure your website keeps impressing visitors. It’s not about chasing the latest …..
By Dave Chaffey 20 Oct 2023 SOSTAC® marketing planning model guide and the RACE Growth System What is PR Smith’s SOSTAC® marketing planning model, what is the RACE Growth System, and how do you use them to win more customers? If you don’t know PR Smith’s SOSTAC® model, it’s worth getting to know if you’re involved with …..
By Thomas Haynes 15 Oct 2023 Define effective digital marketing KPIs to achieve your goals Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using our RACE Framework to achieve YOY growth in key metrics for your business KPIs are a useful way for digital marketers to set expectations and prove …..
By Gavin Llewellyn 15 Sep 2023 A framework for creating an effective retail strategy in 2024 A three-step approach for your retail strategy: stand out and win more retail sales in 2024 It’s no secret that the last few years have caused chaos for retailers globally. To survive you need a robust retail strategy that focuses …..
By Dave Chaffey 14 Sep 2023 How many businesses are using ChatGPT and AI for Marketing? Benchmark your use of AI with other businesses Despite the recent hype around ChatGPT, the opportunities for using AI in marketing are far from new. We have been advising on using AI for marketing since at least 2017 when we …..
By Dave Chaffey 08 Sep 2023 30 website personalization and recommendations software tools Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized …..
By Jon Paget 07 Sep 2023 Will your B2B marketing strategy keep up with the latest B2B trends for 2024? Why you need to rethink your B2B marketing strategy to keep up with the pace of change Let’s start with addressing the status quo. For a long time, tried and tested B2B marketing strategies have been based around a linear …..