By Mark D. Hall 05 Jun 2019 3 keys to growing your brand presence with social media TV apps Social video shares are king, making video one of the most powerful marketing tools in your arsenal In case you’re not yet convinced how dominant video is on the internet landscape, here’s some compelling data. According to 2017 Cisco projections, …..
By Expert commentator 04 Jun 2019 Secrets to a successful mobile app ad campaign launch The successful launch of a new mobile app ad campaign requires a targeted UAC approach When launching a new mobile app, you may not have an advertising account history to leverage or a customer list to create a lookalike audience …..
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By Expert commentator 03 Jun 2019 Conducting comprehensive market research for an SEO campaign Good market research ensures that your site is optimized for the best customer experience while also helping you make sales With growing competition, SEO is not the same as it used to be. Nowadays, it is critical for a business …..
By Expert commentator 02 Jun 2019 Campaign of the Week: The magic of Disney’s marketing strategy Brand marketing needs to be engrained into the genetics of the brand The Walt Disney Company has a long and interesting history that spans almost 100 years. It was founded by brothers Walt Disney and Roy O. Disney on October …..
By Expert commentator 31 May 2019 What to look for when buying an e-commerce store Starting up in the e-commerce sector is a challenge because of market saturation, which is why many savvy business people opt to buy an already established e-commerce store The exponential growth of the e-commerce sector cannot be argued with. The …..
By Expert commentator 31 May 2019 Facebook’s Community Standards update & new playable ads – News roundup Facebook’s Community Standards update, New brand loyalty research, new playable Facebook ads, consumer views on Netflix advertising and Twitter’s new live stream with guests feature This week, Facebook has updated us on how it is enforcing its Community Standards with …..
By Gavin Llewellyn 31 May 2019 Five reasons marketers should read Factfulness Our dramatic instincts can affect our ability to make effective decisions Hans Rosling is perhaps best known for his ground-breaking TED Talk “The best statistics you’ve ever seen’. Using innovative graphics, unique insights and humour, Hans brought to life little …..
By Expert commentator 30 May 2019 What your website design shapes can tell your customers Think about your website design. Do your customers like it? Why do they use it? What emotions does your website logo evoke? Perceptions are unique and critical. They are virtually snap judgements. It takes only 50 microseconds for us to …..
By Expert commentator 30 May 2019 Planning a corporate event? Here’s what event planners have to say [Infographic] Whether it’s a large-scale conference designed to set the standards for the next phase of industry growth, or a trade show to give prospective clients a reason to work with you, these events require detailed planning Annual conferences and trade …..