Five ways to frame our thoughts and actions as leaders As marketers, there will inevitably come a point in many of our careers when we’ll be asked to step up from operating as individuals focused on specific tasks (e.g. SEO …..
Chart of the Week: Only 57% of personal emails are now being opened by recipients and just 37% are viewed as being useful People are now spending less time checking their emails, according to research from Adobe. Personal emails have …..
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FREE ACCESSWith so many emails being delivered each day, how do you stand out and make your email count for your subscribers? According to Radicati Group, the consumer and business emails sent and received every day will exceed 281 billion in …..
Avoid these 10 mistakes when developing digital services for your marketing agency If you’re running a marketing agency, you probably know a thing or two about offering marketing services to your clients. But with the pace of digital transformation and …..
Twitter admits ad targeting data bug, digital media provides best ROI, TikTok under fire or using Creators’ videos, Facebook testing new multi-image layouts. Twitter has admitted that a ‘bug’ has allowed data submitted for safety purposes to be used for …..
Tap into your brand heritage to revive your brand’s position and values. “An organization’s history and background is a valuable asset in how they are perceived to a wider audience and which can be used to its advantage” Corcoran (Source: …..
Looking at what big B2C brands get right can help inform your strategy and show you what the next marketing trends are likely to be. According to a recent survey, only 32% of B2C marketers thought that they were proficient …..
Chart of the Week: 34% of customers are frustrated at not being able to find answers to simple questions. Could updated customer service channels help? As it becomes easier to find information and make purchases, customers are becoming increasingly impatient. …..
You should strive to add concierge-level service to your e-commerce website’s user experience We all want to be cared for. On a business trip to Winnipeg, Canada, Michael Scott’s character in the popular sitcom ‘The Office’ is over-the-moon excited to …..
