When it’s time for execution, brand marketers and agencies need to be on the same page about what defines success. Here are three ways they can ensure precision control and usage of the right data to accomplish brand goals. Brands …..
Only 16% of companies focus on retaining a customer when all data points to the fact that acquiring a new one is at least five times more expensive. In this modern digital world, with fleeting loyalties and diminishing attention span, …..
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FREE ACCESSLearn how we updated and improved our key membership pages to increase conversion and improve the quality of leads with simple customer-centric copy changes To stay ahead of the competition, you need to keep monitoring and reviewing your key sales …..
Social engineering is the use of manipulative tactics by fraudsters to convince individuals or organizations to voluntarily give up valuable private information Modern businesses must contend with a range of cybersecurity threats, from DDoS attacks and hacking attempts to viruses …..
It’s not about digital or traditional, those don’t exist. It’s about integrated marketing communications. Different channels do different things and that’s the point Lots of marketers will tell you that it’s possible to build a business using just online channels …..
How can you supercharge your analytics system to increase your acquisition? If given extra budget, 32% of marketers would spend more on data and analytics. That’s more than those who said they would spend on search, social and additional headcount! Modern marketers …..
Twitter VP reveals new features for 2020, Pinterest posts positive Q3 results, Facebook reveals Groups data breach, YouTube launches new desktop look This week’s marketing news mostly revolves around social media platform updates. To start with, Twitter’s VP of Design …..
Ever since cryptocurrency’s arrival in 2009 in the form of Bitcoin, it has caused nothing short of a storm in the financial scene. Cryptocurrency’s impact on the world is undeniable. Ever since its arrival in 2009 in the form …..
6 essential requirements for designing your digital strategy around your customer While customer experience is a key business driver for any company, few have yet to understand that, in the digital age, when customers can instantly access swathes of information …..
