How much does personalisation increase response?
What is the impact of personalization on Email marketing – how large an increment can be expected?..
Essential 
What is the impact of personalization on Email marketing – how large an increment can be expected?..
I have finally made time to read the Google Starter Guide to SEO which was published in November. This is a summary of the recommendations…
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FREE ACCESSPlenty of significant new features from Google in the last 3 months of the year that you need to be aware of as online marketers . Includes my latest list of 16 free tools to improve your marketing via Google – many of which launched in 2008. Also the first true SEO Guide Best Practice Guide from Google…
Online PR should be an essential activity for any marketing campaign today. But what’s involved in Online PR and what will make your campaign successful? I pose these questions to specialist Ruth Brecher of Underwired PR…
In September the main events were that Google was 10, it introduced its Chrome browser and there was a significant change announced to how quality score is calculated…
I find many articles are cynical about the value of RSS feeds for marketing their own services or for advertising in third party sites. But what about those in the know – the Feed marketing specialists? In this interview I talk to Bill Flitter, CEO of Pheedo who pioneered RSS advertising back in 2003. Today, Pheedo are a major provider of in-feed RSS advertising services for publishers like Wired and Ziff Davis and are used by clients such as Cisco, Ford and Microsoft. As well as explaining why feeds are important and the feed advertising options, in this article, Bill has some great advice on using feeds for marketing too…
The main developments in Google marketing in June / July 2008 for me are the improved analysis capabilities in the Google Keywords Analysis tools and an update for Google trends. Also an update on the Google brand bidding changes. I also have details on the Pay Per Action closure / new Google affiliate network and Yahoo! – Google advertising agreement…
Many companies are now turning to Multivariate and AB Testing to meet their goals, typically increased conversion rates or revenue per visit. Use of multivariate and AB testing is certainly going to increase with the Google Website Optimizer recently coming out of beta (see below). To find out more about best practice and future trends in these testing techniques I recently talked to Mark Simpson, Managing Director of Maxymiser, a UK-based supplier of advanced Multivariate testing tools…
When, as marketers, we discuss personalised web communications everyone always talks about Amazon “Customers who bought X also bought Yâ€, yet this is old technology dating back 10+ years. Here is an update on the options from one of the leading providers…