Defining the best KPIs for Ecommerce Ecommera have recently published a useful piece of research reviewing the key issues in 2010 for Internet retail strategy which is part of their new Trading Intelligence Quarterly report. Here’s my summary of the …..
I created this presentation for a workshop I ran recently for around 20 different UK brands that were looking to use Twitter as part of their marketing mix. Most of the companies had done very little in the way of …..
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FREE ACCESSQuestion: How should I measure online pr? I am trying to write my objectives for a marketing campaign. Smart Insights Expert Answer: Thanks for your question – it’s good to see you’re going for SMART objectives… While you may not …..
Facebook COO Sheryl Sandberg recently caused a stir at the Nielsen Consumer 360 conference by reportedly stating that Email is dead (she would say that wouldn’t she and if you listen to the whole clip she didn’t actually say what …..
Being partly fascinated by infographs at the moment, I thought I’d share this one that has always intrigued me. It’s also a great example of how to create a viral effect in a B2B market by producing something exceptionally useful …..
Twitter has reached 100 million accounts yet only 20 million are active. How do you keep your Twitter account active and relevant to your customers and partners when you also have a day job? How do you get others involved? …..
Question: How Do I Get My Customers To Recommend Me To Their Friends? "€œI am interested in learning more about ‘Referral Marketing’ and wondered if you have any blogs or references on this subject. Essentially, my boss has asked that …..
Email marketing has alway enjoyed a reputation as a reliable source of responses. Send an email, get sales…send an email, get registrations…send an email, get pageviews… While the results are still remarkably good, each year they get a little bit …..
The most inevitable trend in marketing? As you know, advertising has pretty much worn out its effectiveness. In my experience it has been this way for years now, evidenced through increasing marketing cost and decreasing ROI. The key challenge therefore …..
