By Chris Soames 19 Nov 2010 Google Site Links & Mini Site Links Best Practice How can you tailor them for your business? Marketing Importance: [rating=4] Our commentary In case your wondering what Site Links are, they are the additional blue links to deeper pages in the site listed under the main domain name, often …..
By Danyl Bosomworth 18 Nov 2010 7 Social Media Marketing Lessons From Hypnosis Dan Zarella – the social media scientist – suggests that as social media marketers, there are lessons that we can learn from hypnosis and suggestion – though personally I’d be more likely to take this as a bit of light …..
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By Dave Chaffey 18 Nov 2010 How should I use analytics when time is short? Making analytics make a difference – our interview with David Sealey How do you try to make use of your analytics? We all know that in theory web analytics tools give us fantastic insight to help us improve results for …..
By Danyl Bosomworth 17 Nov 2010 Enter Google Hotpot A few days ago, Google unveiled Hotpot, nothing to do with that Lancashire culinary delight, it’s Google’s foray into one of the fastest growing areas of the internet – location based software. So should Facebook, Yelp and the rest be worried …..
By Dave Chaffey 16 Nov 2010 5 Implications of the New Facebook email services How should marketers respond to the new Facebook webmail service? Marketing impact: [rating=5] Our commentary : Wow, we should have seen this one coming! This is a very logical and very sound move from Facebook. It’s no surprise really since …..
By Dave Chaffey 16 Nov 2010 Guide to tracking offline marketing campaigns Four options for tracking offline marketing campaigns showing the method for Google Analytics To track offline campaign effectiveness requires use of a campaign URL within offline communications like Print or TV ads. There are several choices with which URL to …..
By Dave Chaffey 15 Nov 2010 How to develop and launch iPhone and iPad Apps 10 Tips for developing Successful iPhone/iPad Apps This chart, taken from my post on the consumer adoption of mobile apps and the marketing opportunities shows that it’s worth thinking through you app strategy for different mobile platforms. But if you …..
By Danyl Bosomworth 11 Nov 2010 Put The Horse Before The Cart: Why A Content Marketing Strategy Precedes Social Media Marketing 5 Reasons You Need a Content Marketing Strategy So, social media is the current big thing taking a lot of our time, attention and emotional effort. But is it working for you, is your social media cart cart stuck in …..
By Danyl Bosomworth 11 Nov 2010 Beware The Dark Side – Content Marketing Truths Whilst researching another blog post I was reminded about this post from January this year, from Joe Pulizzi. "€œWhenever I lose my way (to a more traditional mindset), I read through my content-marketing heavy list. It’s guaranteed to help"€, says …..