Your website should be designed keeping in mind your audience and should ensure that it improves user experience. Your website is one of the most important aspects of your brand’s online presence and it’s important that you design it right. …..
Whether you outsource a deep learning solution to a vendor or bring that expertise in-house, here’s what marketers need to do to make deep learning work. Technology continues to push the boundaries of what’s possible for marketers. While most marketing …..
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FREE ACCESSAs regular SEO techniques improve your global ranking, local SEO improves the ranking of your brand in your area, helping those who live close to your location find your business easier Local SEO represents a series of steps that allow …..
Customers are more likely to return to a brand that provides good customer service, both before and after sales Enhancing your customer experience can help you drive more growth for your business. Customers are more likely to return to a …..
Insights, tips and advice on personal branding from Rita Clifton CBE For many people within the marketing world, Rita Clifton is regarded as one of the definitive ‘brand gurus’. Her authority in the field of branding is impressive, with previous roles including …..
Written content and infographics offer a range of benefits for digital marketers, but which is best for conversion rate optimization? While many may argue that written content cannot go head to head with infographics, its importance in conversion rate optimization …..
Facebook admits to location data tracking, digital advertising needs a watchdog says CMA, Facebook advertising price rises, Instagram anti-bullying tools, new Snapchat interactive ad and change to Twitter lists. 2019 is almost over but there’s enough time left before we …..
The industry vibe is everyone gets too many emails, brands send too many emails and email marketers often see open rates in the 15% to 25% range Why don’t more people unsubscribe from email? It’s a perplexing question. The industry …..
