How to make your emails work better on mobiles How to make emails work better for users on mobile devices is a big issue for email marketers in 2011. I’ve recently written the forward for a new whitepaper by Ed Melly …..
What is Google Adwords Remarketing? Remarketing within Google is a specific use of the wider Google Display (formerly content) network (learn more about the content network). When remarketing is set up & configured it allows you to target people that …..
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FREE ACCESSResearch showing how should we create dialogue by combining email and social media marketing with other channels I’ve recently been involved with creating the programme for the upcoming eCircle event: ConnectEurope2011. As for last year I will share some highlights …..
Words to use and words to avoid to write more engaging email subject lines Selecting the best subject line, headlines and content types for emails is a constant challenge for email marketers as they write copy for their campaigns and …..
What you post on Facebook stays on Facebook. Err, not anymore. The new Facebook plugin allows asynchronous posting between web site comments and Facebook posts. This is the first time Facebook has enabled this kind of automatic external posting – …..
Update – Email marketing trends and challenges in 2011 This is a short, fun video recorded at MarketingSherpa’s Email Summit in Las Vegas a couple in Feb 2011. I think it reinforces nicely the main trends in email marketing which …..
5 basic questions to ask about your Google Adwords campaigns With so much data, systems & best practice guides now available for Pay per click marketing, it is easy to get sucked in to data analysis and in actual fact never …..
It’s always useful to be able to compare the way your marketing budget split to others for different marketing approaches. Particularly if changes in allocation are highlighted and ideally if the budgets are for similar companies. A new international survey from …..
An overview of the implications of the new 01/03/2011 marketing guidelines Importance: [rating=5] (if you’re based or market within the UK) Link: ASA Advertising CAP code – see guidance on “Recognition of Marketing” in the non-broadcast media which is relevant …..
