By Danyl Bosomworth 07 Apr 2011 Are you Using Content Curation For Thought Leadership? According to content curation experts Curata, 48% of marketers are using content curation as a part of their marketing strategy. Are you? As advocates of content marketing, we enjoyed this brief, but intriguing report on the adoption of content curation, …..
By Danyl Bosomworth 07 Apr 2011 How do you optimise for cut-through in Facebook marketing? With more than 30 billion pieces of content shared on Facebook each month, have you ever wondered how to optimise engagement on your brand’s Facebook Page and get more people to come back? When’s the best time to post, how …..
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By Dave Chaffey 06 Apr 2011 Unbelievable! How we often fail to grasp the opportunities from technology innovation Eight classic quotes showing how tough it is to trendspot I’ve just been scanning a useful thread started by Adam Cranfield on the excellent Linked In Web Managers group about the challenges web managers need to deal with today and …..
By Chris Soames 05 Apr 2011 3 post Google Farmer update link-building tips Over a month after the Google Farmer update rolled out in the US, the SEO world seems to have settled back down again. As with all Google updates the winners are left breathing a sigh of relief while the losers are frantically trying to …..
By Dave Chaffey 04 Apr 2011 Creating inspiring HTML email templates that work in the inbox A collection of resources for creating effective HTML email templates What are the requirements of an effective HTML Enewsletter template? What would you say are the essential features a good quality email template that works both for subscribers and the …..
By Danyl Bosomworth 01 Apr 2011 Why is it that some company blogs fly yet others die? I’m working on several projects at the moment that require the integration of a blog into a wider commercial online presence. During one conversation we got into discussing, why is it some blogs die, yet others are so successful – …..
By Dan Barker 31 Mar 2011 The new Google Analytics Beta – a detailed review My recommendations on the 10 most useful features As you may have heard, the latest version of Google Analytics has just launched in Beta mode (you can sign up for the beta here) [Dave Chaffey has a separate post discussing whether …..
By Dave Chaffey 30 Mar 2011 Using feedback tools for B2B and B2C lead-generation We’re big fans of using the web for qualitative feedback using the many types of website visitor feedback software. These tools really enable you to find out what web users think and feel about your site and your brand online, …..
By Danyl Bosomworth 24 Mar 2011 5 Social Media Marketing Myths I’ve had several meetings over the last week that have prompted this post – hearing misconceptions that getting into social media is somehow free, fast and a return is to be somehow expected. I don’t think so. It’s not that …..