By Dave Chaffey 29 Jun 2011 10 things you need to know about Google+ A brief update on Google’s Facebook competitor Well, Google’s latest project to grab a greater share of our online social interactions has finally been unveiled. We may soon have to talk about five major social networks which are a priority …..
By Danyl Bosomworth 28 Jun 2011 1 Facebook fan = 20 web visits – we don't think so Hitwise data reveals the importance of Facebook marketing for online retailers In a recent post Robin Goad of Hitwise reminds that “Facebook is the second most visited website in the UK after Google and is now the second biggest source …..
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By Dave Chaffey 27 Jun 2011 How much should we pay/should I get paid? New UK rate card salary survey for digital marketing I’ve been a big fan of the Econsultancy agency rate card survey and have pointed many people towards it when I have questions about salaries. But their last survey was in …..
By Danyl Bosomworth 23 Jun 2011 The Content Grid v2 [infographic] A genuine framework to operationalise your inbound (or content) marketing We’re big fans of the marketing that Eloqua do, much of it with designers JESS3, they do inbound/content marketing so well – it’s gold standard stuff in terms of best …..
By Dave Chaffey 22 Jun 2011 Email creative best practice 2011 style For the past couple of years I’ve enjoyed checking out the annual Email Marketing Look book from Chad White of the Retail Email Marketing blog. This year it’s part of Responsys, but still looks great and I think will inspire …..
By Dave Chaffey 21 Jun 2011 Google updates 2011 A reference of major Google updates we think marketers involved in SEO, Pay Per Click or Social media need to know about Each day Google makes many changes and updates to its different tools and it does a great job …..
By Mel Henson 21 Jun 2011 Beat the Panda How to create original Google-friendly copy for product pages It’s been a few weeks now since Google shook the SEO world with what has come to be known as the ‘Panda/Farmer’ update . This massive change to the algorithms saw …..
By Dave Chaffey 20 Jun 2011 Finding new digital marketing staff Our recommendations on the best jobs boards sites (agency independent) to post/get jobs for digital marketing specialists I recently received a mail similar to ones I receive quite regularly saying about the difficulty of filling posts for new specialist positions …..
By Danyl Bosomworth 17 Jun 2011 Social media marketing is about people not logos How to overcome company resistance to social media marketing? I read the title of this blog somewhere in the Now Revolution (a great book by Jay Baer & Amber Naslund) and it occurred to me again recently on train journey …..