I think many readers will be familiar with Slideshare, a business-to-business (mostly) presentation sharing website which enables organisations to upload their PowerPoint presentations (or Mac Keynote) and Word documents and share them with the world. It’s an excellent way to …..
4 steps to getting more from LinkedIn by LinkedIn expert Jan Vermeiren November 7th update When I originally did this interview with Jan in August, he mentioned that he was working on an updated version of his “How to really …..
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FREE ACCESSManchester United show the way I posted last week about Facebook and their (I feel) vastly over-stating of the value of Facebook as a part of the marketing mix. Now, this week I read that Manchester United are building their …..
What are the implications for marketing priorities? I was recently listening to an interesting talk by Dave Wieneke where he looked at the way brands need to change how they engage with consumers. One of the nuggets he shared, looked …..
Presented to eDialog Europe Aspire conference, November 2011 In this presentation I took a look at what I see as six of the email marketing techniques that will matter most in 2012. In each area I looked at the key questions …..
21 practical ideas to improve your search rankings Although everyone is looking, there are no silver bullets for SEO. For me, successful SEO is about consistently applying some well-known approaches. It’s not rocket science, but it is hard graft using …..
Google creates new site for marketers and agencies Value: [rating=4] Recommended link: Google GoMo site Our commentary on GoMo We’ve seen a lot of interest in our posts on mobile marketing options and mobile adoption stats this year, so thought …..
Google Product Listing Ads are now live in UK, Germany and France Value/Importance: [rating=3] Recommended link: Google Announcement & Key Questions Answered Our commentary The ability to display your products through the Google Merchant center is something most online retailers …..
For more than 35 years, journalists have been kicking around numbers of “impressions/advertisements” a person is exposed to in one day … “1,500,” “2,000,” and “up to 3,000.” Ad “impression” level indicates each individual receiving approximately 3000 advertising “impressions” daily. …..
