30 ways to get more targeted visitors to your blog A few years ago Seth Godin wrote a great post on how to get traffic for your blog. Seth listed a number of excellent ideas and techniques that any blogger …..
A five step tutorial for better SEO targeting This is Part Four of a 12 part guide to Website Optimisation. In Part Three, I explored the Google toolset that can help you with keyword research and planning. In Part Four we …..
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FREE ACCESSAdapting PR Smith’s SOSTAC® to review what’s working, what’s not and create a plan of improvement I was recently asked if I use any frameworks or processes when auditing a web site (or any digital marketing activity). To be honest, …..
The IAB pitches in with new industry best-practice guidelines Are you doing paid-for promotion of your brand via social media channels? If so, or if you’re intending to, be sure have a glance over these new guidelines from the IAB. …..
Life’s A Pitch (Part 1 of 3): The pitch process and agency selection Identifying the need for a pitch First thing’s first: Why have a pitch? Your current agency relationship/s is/are tired. There’s nowhere else to go; the agencies you’re …..
And the 3 you need to action Value/Importance: [rating=4] Recommended link: Official Google Post from Matt Cutts Our commentary With the sheer volume of search engine algorithm updates that take place on Google alone its difficult to keep a track on amends …..
Google not working for you – try the new Verbatim Search tool (useful for SEOs too) Value/Importance: [rating=3] Recommended link: Google Inside Search intro Our commentary on the Verbatim feature Sometimes Google is just too clever, interpreting spelling mistakes, adding …..
Creating a mobile marketing roadmap Launching mobile commerce within an organization requires a sound Mobile Strategy and a well-defined roadmap to ensure the right items are prioritized and that actionable results can be quickly obtained. There are so many options …..
Core skills for non-media companies Not long ago, everyone was talking about the power of “Like” and nothing seemed easier for a brand than building a tribe of followers; people who declared they liked your company, its brand or product. …..
