8 questions to review your acquisition strategy in 2012 This is a new deck with some new examples for a keynote presentation at the Fusion Marketing Experience in Belgium on 2nd December 2011 programmed by the excellent J-P De Clerck. …..
The latest conversion, mobile and referrals benchmarks Value/Importance: [rating=4] Recommended link: IBM Coremetrics 2011 Benchmarks Our commentary on the latest Coremetrics benchmarks We’ve featured the Coremetrics benchmarks in our average conversion rate roundup for some time. Today, it’s much more …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSA testing service and resources on testing for mobile apps Value/Importance: [rating=4] Recommended link: uTtest.com – mobile app testing Our commentary on uTest.com I was tipped off about uTest.com by a marketer who is currently involved with launching a mobile …..
Key features and three ideas for effective winback subject lines Last week I was presenting at the DMA Email Customer Lifecycle Win-back breakfast seminar and I also enjoyed the related discussion on Smart Insights around Dela Quist’s post on how …..
Understanding who shares what and why? In 2011, we’ve heard a lot about the power of social media for “amplification” of messages, i.e. social sharing. Amplification will happen naturally if you can create the right type of content that is …..
Facebook releases new marketing advice for businesses Value: [rating=4] Recommended link: http://www.facebook.com/business Our commentary: In the first week of August, Facebook announced “Facebook for Business”. While this sounds like an attempt to compete with LinkedIn or Google+, in fact it’s …..
Changing social engagement from an afterthought to a first thought I really like the “social by design” expression as a way to guide marketing thinking in a company today. It’s like the “digital by default” or “Digital First” mantra we’ve …..
A reminder of the latest changes to Google Analytics for non-specialists This update page is intended to help anyone who uses Google Analytics, but not day-in day-out! It’s also a reminder for me when giving training courses to highlight what’s …..
Six post ideas which work for any business blog Following on from the recent Smart Insights post on 30 ideas to get more visitors to your blog, I thought I’d follow-up with some more specific ideas for B2B blogs. I …..
