User features get serious enhancement Value/Importance: [rating=5] Recommended link: Twitter video Our commentary on the New Twitter Twitter has unveiled a major redesign today which will be rolling out slowly. There are four key elements to the changes: New homepage …..
While attending Ad Tech in New York recently, I found myself cringing a number of times when some very smart email marketing professionals kept drawing a line between email and social. I shudder because I think it should be clear …..
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FREE ACCESSHelping inform the app vs browser mobile decision Value/Importance: [rating=4] Recommended link: Yahoo mobile modes research Our commentary on research I found this research interesting since it set out to understand how users interact with devices on their mobile. We …..
How NOT to use social media to communicate It’s confession time. At some stage or other I have probably committed most of these crimes while posting to social media. Some I still do on a nearly daily basis, although am …..
Today I’m speaking at the Fusion Marketing Experience in Belgium today and looking forward to talks by Bryan Eisenberg (@TheGrok), Joost de Valk (@yoast) and Jeff Molander (@JeffreyMolander). I’ll be liveblogging, first up is @GerryMcGovern… Gerry McGovern on Top Tasks …..
Whilst it’s not the best designed infographic, it contains some really interesting stats. The “offline conversations” stat is intriguing, we’ve not all changed so much then! I’m not sure how you separate ‘WOM” from ‘social media though’, it’s all people sharing information?
4 Things to consider when writing page titles In our recent post giving 21 simple SEO ideas we said how important titles are. Here we go into a bit more depth to show how non SEO specialists writing web copy can …..
A process for content mapping and workflow I’ve posted a few weeks ago on marketing automation and also this week on lead nurturing, the concept is reliant on having great content at each and every stage, so I thought a post …..
Examples of how to integrate social sharing into email designs You will have noticed how many emails include “share to social” buttons as a limited form of integration. Often they are not so effective as this report on viral and …..
