An infographic emphasising the future skills gap for “data scientists” I blogged recently and mentioned the importance of new skills being brought into your marketing team, and especially people with computer and mathematical science qualifications being of increasing importance. I noticed this infographic …..
Models of human interactions that help manage the convergence of social media and mobile marketing Social and mobile are two of the largest growth areas in the technology world. It is therefore inevitable that commentators are keen to identify (and …..
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FREE ACCESSYou will have 7 days to update within the next few weeks Value/Importance: [rating=3] Recommended link: Facebook blog update from 24/01/2012 About this update You’ll remember the introduction of the Facebook Timeline feature on personal accounts back in September last …..
Email campaigns we like to learn from I recently reviewed how ASOS does a great job of engaging their audience both through email and social media marketing. Here, I’m going to review one example of an email campaign I like, …..
8 practical techniques you can apply today to increase your online audience There’s much talk and some great examples, around how to best use social media to grow your reach online. But, how do you tackle boosting the audience you …..
New tool enables insights on which physical ads drive QR code response Value/Importance: [rating=2] Recommended link: Eenox introduction to Qube We’re fans of the options QR codes give for new marketing applications, so it’s interesting to see a new tool, …..
Using Multi-Channel Funnels to analyse the impact of marketing channels on conversions Many marketers struggle to identify which sources of traffic are most effective when it comes to converting web visitors. When conversions take place over multiple visits rather than …..
Integrating blogging with other communication tools – an integrated approach Although blogging is far from new, I find that relatively few organisations have really started using blogs effectively. Where they have, they have found a tool that delivers on multiple fronts …..
A custom dashboard in Google Analytics you can use for checking your checkout process If you have an ecommerce web site you know that the performance of the checkout is critical. If anything goes wrong with the checkout it will …..
