Presented to the Internet Retailing Expo conference in Birmingham The techniques I recommended in this talk are reviewed for a case study company with their permission. Although the recommendations use a retail example, they apply to other types of business …..
Google Social Analytics – an in-depth review Value/Importance: [rating=4] Recommended link: Google Analytics Blog summary Our review of Google’s new Social Analytics features Avinash Kaushik, now Google’s Digital Marketing Evangelist announced this new Google Analytics feature at his keynote at …..
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FREE ACCESSA tutorial on reviewing consumer search behaviour in the 2nd Largest Search Engine in the World As you’ll know, YouTube is the second largest search engine behind Google in many countries. It’s the number one ranked entertainment site and 3rd most …..
New Boston Consulting Group report on the Economic impact of Internet on retail Value/Importance: [rating=4] Recommended link: BCG Perspectives March 19th article A new report on consumer and business use of the Internet in the G-20 countries If you’ve been …..
A comparison of the three most popular influencer finding tools: Klout, Kred and Peerindex As social networks continued to grow rapidly, so has interest in influence. Global companies are realising the importance of targeting high profile bloggers, journalists and celebrities, …..
Social Media is still a new and scary world to many people and companies. Its a relatively new tool to the marketing world which is, without doubt, changing the way we work and live. For small businesses, in particular, social …..
A tutorial showing how to find the keyword qualifiers that Google prompts searchers with There are a good set of tools available that aim to make compiling keywords easier; we have documented a range of keyphrase analysis tools, but you …..
There’s more to social-email integration than share buttons We know from what happens in 60 seconds in social media that we love to share on social networks. This amplification is what makes social media so powerful. We also know that …..
Which are the most popular search engines I should target in each country? Its not often I look at trends data but its good to do every quarter. The popularity of search engines does change and within this blended search …..
