A step-by-step guide to producing a plan that will attract, engage and delight customers Building a strong brand, attracting new prospects and retaining customers requires a strong integrated marketing strategy. This will use a combination of both outbound (push) and …..
Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey. Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of …..
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FREE ACCESSAdverts have ‘positive impact’ on society, LinkedIn hits new records, Google announces new chatbot development and Facebook sees income slow Although last year saw confidence in advertising take a tumble, it seems as though the UK public believes that adverts …..
Customers are not only looking for a great product or service but also the most convenient and appealing way to get it – ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to …..
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? …..
