Customers are not only looking for a great product or service but also the most convenient and appealing way to get it – ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to …..
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..
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FREE ACCESSRecent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? …..
How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..
Perception matters when it comes to pricing. By applying a few principles of human perception to price presentation, you can craft your copywriting to maximize the perceived value in your prospect’s mind Lee Atwater is attributed as saying, ‘perception is reality.’ …..
Landing pictures are arguably the most important elements of any digital marketing campaign and building a high converting landing page requires extensive testing There are countless resources on the science behind conducting split tests. However, the problem most marketers face …..
What can an ancient text do to help your digital marketing? Sun Tzu’s The Art of War is a widely studied piece of literature, so communicating its principles from reading it feels a little like learning to drive a car …..
