Modern e-commerce platforms offer a smoother user experience and cover the entire customer journey. Enterprise e-commerce software has remained synonymous with age-old, unwieldy applications. It is easy to consider them a hindrance to both creativity and productivity. Thankfully, because of …..
Understanding differences in culture can help you build more effective content to reach beyond borders You only need to travel abroad or spend time with people who don’t come from the same place as you to see the impact of …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSCustomers are not only looking for a great product or service but also the most convenient and appealing way to get it – ie, mobile apps. So, there’s no uber to take you to your destination; no Google Maps to …..
When it comes to e-commerce businesses, there are certain types of analytics that you need to keep a close eye on Whatever type of business you have, as long as you have an online presence, you need to carefully track …..
Chart of the Week: 97% of consumers have abandoned a purchase because the service wasn’t convenient enough, showing that e-commerce needs to compete on more than price. Convenience is the backbone of e-commerce and a huge reason that online shopping …..
Recent news stories have shown influencers in a bad light, which could impact their effectiveness when it comes to brand partnerships You can’t scroll through Instagram nowadays without seeing a perfectly posed photo posted by an “influencer” either selling something …..
The first 90 days as a marketer can tell you a lot about the business and its customers, as well as help you show what type of marketer you are “Ergh, urm I – er, I’m not sure”. That was …..
The benefits of using Augmented Reality technology for better customer engagement All of us remember the famous Pokemon Go game and its insane popularity – but can marketers use the same technology to attract users and make them buy more? …..
How do you make sure that your website’s user experience is on par with your visitors’ expectations? There is a very close relationship with a website’s user experience and the conversions you generate from it. Getting traffic to your website …..
