By Expert commentator 10 Apr 2012 Avoid the Top 10 Most Common Multilingual SEO Mistakes Key points to implement an effective global SEO strategy Ecommerce sales are set to exceed $1trillion next year (according to Goldman Sachs) and, in the current economic climate, many businesses are considering exporting their goods and services abroad. However, going …..
By Expert commentator 10 Apr 2012 Four great ways SMS can enhance multi-channel campaigns It’s quick, cheap, personal, high impact: Are you taking full advantage of SMS? SMS is immediate and easy for senders and recipients – making it an ideal communication tool to build loyalty and acquire new customers quickly and cheaply. Disappointingly, …..
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By Chris Soames 09 Apr 2012 Google Has Evolved, Has Your Marketing? While researching for a presentation I was delivered for a client, I found these two videos from the Google Inside Search website which really made me sit back and realise how much the web, technology, marketing, and human interaction with technology has …..
By Expert commentator 06 Apr 2012 How to make content outsourcing work Six top tips for ensuring a harmonious agency:client relationship Getting an agency or freelancer in to take care of your content marketing strategy can bean excellent way to get fresh ideas and expertise for your marketing strategy, as well as …..
By Russell McAthy 04 Apr 2012 Don’t forget to answer the BIG questions before you plan a social media campaign How to answer common objections about the value of social campaigns I was working with a business a few weeks ago that wanted some help with its social campaigns. Its latest campaign produced disappointing interaction levels. And, because of the …..
By Expert commentator 03 Apr 2012 Analytics only provide a partial answer for marketers How to convert more B2B prospects In the entire history of business you have never been able to access as much data as you can now, thanks to the plethora of analytics programs around. And, today you can find out …..
By Dave Chaffey 02 Apr 2012 How do you explain the point of social media? This video does it well we think Earlier in the year, I described how consumer brand Burberry communicate their vision for how they seek to use social and digital media to transform their company. Recently, I’ve seen another good example …..
By Chris Soames 30 Mar 2012 5 Common SEO Mistakes according to Google Google Shares 5 Common SEO Mistakes This video was recently published on the Google Webmaster Tools blog. It’s a great insight for small businesses or those new to SEO about some of the common strategic mistakes made by website owners. …..
By Rob Thurner 29 Mar 2012 The latest app download statistics A breakdown by country of the most popular app download services to help make the business case As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, …..