New detailed guidance for marketers released by the Information Commissioner (ICO) Value/Importance: [rating=5] As of 27th May 2012, the new “cookie law” which is part of the 2011 amendment to the Privacy and Electronic Communications Regulation 2011 is now in …..
An introduction to setting Goal Value in Google Analytics Goals in Google Analytics (GA) open a multitude of interesting and thought provoking questions when analysed properly. In this post I’ll show how to select the right goals, showing why it’s …..
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FREE ACCESSifttt : what is it and how can I use it as a marketer? Short for “If This Then That”, ifttt is an online service that allows easy management of social services. We’ve heard more marketers mentioning it recently, so …..
Using SEO analysis tools to identify linking opportunities In the latest article in this series on how to use analytics techniques for better SEO we look at the importance of targeting relevant domains for your link building. I’ll start by …..
Chris Brogan shares the virtues of Google+ Interesting that after his recent book on Google+, and then announcing he’s no longer using LinkedIn, there’s an infographic helping the US social media guru promote Google’s social network – and specifically its use for …..
New survey reveals swing in attitudes among marketers Most proponents of email marketing have the letters R-O-I tattooed provocatively across their foreheads. Email’s remarkable return on investment has always been the key defence used by industry voices against suggestions that …..
RTB and DSP make real-time mobile ads more targeted and trackable Real-time mobile display ad buying is a technology with the potential to transform mobile communications. RTB can improve targeting, tracking and campaign management to create an easily accessible real-time …..
What are the implications of Microsoft’s So.cl? Importance: [rating=1] (currently) Recommended link: Previous announcement of So.cl launch Our commentary on So.cl So.cl was launched over the last weekend. It’s a strange time to launch a product, particularly following the big …..
“The first major update since 2007” Well, that’s what Google say, so it’s an indication of how important this could be for digital marketers. It was 2007 when Google launched Universal Search, how time flies. 2012 sees the launch of …..
