Using RACE to structure your social analytics Social analytics is still relatively new and yet there are already many tools offering to give you the insights to empower your marketing. Often, these tools won’t give you a full picture of …..
Basic tactics for building trust in your brand: Part 2 Part 1 of this article outlined the role of familiarity, transparency and accountability in building trust in and through your email program. It also mentioned another set of appropriate “trust” …..
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FREE ACCESSWhy social media dashboards aren’t a substitute for deeper customer understanding using digital ethnography Considering how fast social media came upon us, social media marketing has reached an interesting point in its evolution: complacency. Not in the media itself, nor …..
An introduction to the main social signals used by search engines and how this changes SEO If you have followed the first 9 steps in this SEO series, you’ll have picked up tips on what have been the core elements …..
Setting yourself and your marketing presentations apart using five steps and one change in behaviour According to some estimates, between 30 and 40 million PowerPoint presentations are created each day. If each presentation averages 35 slides, simple math tells us …..
A review of Google’s key site quality-related algorithm changes in 2012 You will have heard that the Google update known as ‘Penguin’ was rolled out earlier this year; the 24th April 2012 to be precise. It came at a time …..
Applying PR Smith’s SOSTAC® planning to digital marketing SOSTAC® is a marketing planning model, originally developed by PR Smith in the 1990s to help marketers develop marketing plans. Paul is my co-author on Emarketing Excellence, so when we created this book it …..
An introduction to persona-based segmentation using an example The beauty of persona-based segmentation is that it provides a much easier grip on the data than almost any other method of presenting Web analytics. Marketers can really use this type of …..
24 checks to help focus your digital marketing budget I’ve been reminded a few times during the last month that we’re at “that” time of year. A time where many of us get our budgets reigned back for us (or …..
