By Expert commentator 18 Feb 2020 3 ways to increase your revenue from digital products in 2020 With no need to invest in inventory, the popularity of digital products is growing enormously Creating and selling digital products is one of the best ways to monetize a website. Over two billion people are expected to buy digital products …..
By Expert commentator 18 Feb 2020 SEO in 2020 and beyond: Optimizing for Google, the answer engine Google is transforming from a search engine to an answer engine, which you should use to shape your SEO strategy for the year ahead These days we are witnessing the biggest evolution of Google as we know it. Google is …..
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By Expert commentator 17 Feb 2020 5 methods to get more from your display retargeting activity Attribution, publisher transparency, behaviour, and segmentation are all key features Retargeting is often seen as a quick win when it comes to digital marketing; simply re-engage with people who didn’t convert and optimise accordingly. With the 5 tips below, you’ll …..
By Expert commentator 14 Feb 2020 5 of the best Google Alerts alternatives to check out Google Alerts is no longer enough. You need software that will go beyond blogs and news websites to monitor everything that’s going on with your brand. When it launched, Google Alerts was a revolutionary service. For the first time, Google …..
By Expert commentator 14 Feb 2020 Correctly set up Google Analytics for WooCommerce When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in …..
By Expert commentator 13 Feb 2020 Why account-based advertising is worth exploring in 2020 Not many organizations are taking advantage of account-based advertising yet, but get ahead of the game and you could see significant growth in 2020 How do you command attention from your preferred companies when the online world is awash with …..
By 13 Feb 2020 5 statistics to inform your social media strategy in 2020 There are many factors that can affect your strategy and new research is always churning up findings that you can make use of We’ve written a lot on why you need a social media strategy and have given plenty of …..
By Expert commentator 12 Feb 2020 What does it mean to be a great digital product manager How a digital product manager can bring leadership and organization to your business The role of a digital product manager can encompass many tasks. Traditionally, the role oversees the entire life cycle of a product, from defining the scope, building …..
By Expert commentator 12 Feb 2020 How to make the most of a limited SEO budget Struggling with a small SEO budget? Here are five tips to help you get more bang for your buck. Every business, big or small, should be thinking about SEO. In a world where it is becoming increasingly difficult to gain …..