Interest targeting enables targeting by 350 interest categories and @usernames Importance: [rating=3] Recommended link: Twitter advertising blog The Twitter advertising blog has announced an improvement to targeting of its Promoted Tweets advertising which takes it closer to Facebook’s targeting options. …..
Presentations on Mobile and Digital Strategy from two On The Edge conferences in 2013 10 Mobile marketing mistakes you can avoid through creating a Mobile Marketing Strategy In this presentation to On The Edge Digital Marketing, London in October 2013 …..
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FREE ACCESSThere were no major updates on the major digital platforms this month; perhaps the most significant was the announcement that Pinterest has opened free access to all and developed new mobile services which could further spur adoption. I’d pick our …..
Which is the best fit for your business? Mobile app, Mobile site or both? Everyone’s mad about mobile apps it seems. ComScore MobiLens research from July showed a preference for mobile users to download content via apps (51.1%) rather than through …..
Google+ with Google Apps, a platform for business? I’ve written recently about Google+ as the true social network and so it’s particularly fascinating to read this announcement today about Bringing Google+ to Work – it’s a very exciting step for …..
How the 4Cs model of social business highlights ways to create shared value In my previous post I asked whether businesses are ready for social business and looked at 10 pitfalls of using social media which suggested many may not …..
9 Questions to ask when choosing a behavioural email provider The benefits of using behavioural email marketing to engage with existing contacts are well established. If you’ve decided to take the plunge, it’s important you find the right service for your …..
Managing Conversion Rate Optimisation, Stage 3: Plan In this article we continue to follow the 6-step Conversion Architecture model I outlined in Part 1. Analyse and Part 2. Talk. This 6-step process has been developed over the last 10 years …..
Look to your site first, or opportunities will go down the plughole Digital marketing strategies vary wildly from business to business as well they should. Not every website has the same business/ sales goals and they most certainly don’t use the …..
