What are the common best practices, are best practices always best? I was honoured to be asked to give this presentation for Manchester Manchester Metropolitan University Business School to launch the new Faculty of Business and Law, a stunning new £75 million …..
A resource to help inform targeting platforms for site design I was recently recommended NetMarketShare by @JamesGurd it was a new source to me, so I thought it would share since it’s sometimes useful to have data on the most …..
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FREE ACCESSAn overview of the options available for TrueView YouTube advertising AdWords for video allows you to advertise in a similar way to the traditional TV advert – your advert can be displayed on a video before, during or after it …..
Google research shows changing patterns of digital media and content consumption Recent research from Google offers new insight beyond the consumer’s shift to mobile, revealing how consumers view content across a number of devices – tablets, smartphones, PC’s and of course TV. …..
Shortcuts give you quick access to your favourite reports and customisations Importance: [rating=1] Value for user: [rating=4] Recommended link: Google Analytics Support Page I’ve just been taking a look at this new Google feature. Although it doesn’t involve a new …..
How Conversion Rate Experts helped Top Cashback optimise sign-up We recently shared this case study of one of our clients, Top Cashback, who are ranked number five in a list of the UK’s fastest growing companies. Dave Chaffey suggested we share …..
How Facebook Test and Improve It’s interesting to see recent details of how Facebook are now testing changes to their experience and ads using the vast amount of data at their disposal. I’ve been taking a look and thinking what …..
Practical tips and an example of creating a content plan for SEO This is the 11th step in the 12 part series on SEO. In this article I’m looking at the crucial role of content marketing and providing easy-to-implement tips …..
An introduction to issues to consider when starting a social listening or social media monitoring programme In previous posts, we have shown the vast number of options when choosing social listening software (250 according to this report). But any tool …..
