5 reasons why content is core to B2B digital strategy The importance today of using digital marketing in organisational or business-to-business (B2B) marketing is highlighted by the latest Buyersphere report from Base One. Supplier websites, web searches and in most …..
Trigger emails are great, but they have their issues My sister calls me Eeyore, as I’m ever-ready to puncture her bubbly balloon of optimism with a pithy “I lost my tail”. One of email marketing’s brightest balloons is the trigger …..
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FREE ACCESSA more effective way to utilise online paid media spend? Since we’re still firmly in the midst of a recession, it is still the challenge for businesses to grow and invest wisely. Hopefully this doesn’t mean you have stopped testing …..
Part 3 of “Life’s a Pitch” In previous posts in this series I wrote about my experiences of managing the agency to client pitch process and writing a creative brief. In the final part of the series I look at …..
Layout update offers new header image Importance: [rating=3] Recommended link: Twitter blog announcement Marketing implications of Twitter change From September 18th Twitter updated their profile page layout. The most significant change relevant to marketers is that a profile image can …..
A tutorial to check your LinkedIn Company Page works well with the latest LinkedIn updates LinkedIn started in 2002 as a personal profile space where professionals could share their expertise, experience and connections. Some people naturally wanted to showcase their …..
8 reasons to invest in mobile marketing Mobile marketing is fast becoming a mainstream activity for those companies that get it. But for every company that does, there are many more that still don’t. Whether it’s because they think it’s …..
Using the LinkedIn Skills feature for career development or identifying influencers Update: September 2012. LinkedIn now has 10 million users in the UK, impressive for a country with a population just shy of 60 million. LinkedIn say that’s four out …..
New research and examples show how the latest QR code approaches integrate with video and Ecommerce I’ve been taking a look at some of the latest examples of integrating print with digital through ads and statistics of action code usage …..
