How to increase sales by improving your product pages? If you review the analytics for an ecommerce site using the content drill down in Google Analytics you will often see that product pages have the greatest “footfall” measured by total …..
Is in-house management or outsourcing the best model? This is the third and final post from Karen Nielsen in her series on localising marketing for international marketing. In her first post she reviewed the opportunity from international marketing and in the …..
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FREE ACCESSWidely expected (and useful) new tool introduced Google have recently launched a new tool to its Webmaster toolkit, giving you the ability to identify and remove (at least in Googles eyes) unnatural or spam inbound links (from other sites to yours). Google …..
4 tools that give you a fuller view of your online marketing spend If your business receives a high volume of inbound sales calls referred from your website, then tying your telesales function into your marketing metrics is absolutely crucial …..
12 tests to review how well digital marketing is managed in an organisation – a presentation hosted by the Chartered Management Institute at Liverpool John Moores University I was invited to give this talk by Gillian Cosser, principal at the …..
Design, Content or Brand .. is one more important than the other in (re)designing your website? Website design can be an opinionated business. These opinions are sometimes informed, sometimes not. Occasionally the opinions are not necessarily to do with the …..
Red Bull: A lesson in modern marketing? I was debating writing this post, after all there’s so much written about the Red Bull Stratos mission in the 2 days since it was finally completed. Yet I’ve not seen much written …..
Presenting content based on sensory preferences in your email campaigns We all have our preferred way of communicating: some people prefer to talk, some prefer to write, others prefer to touch or being hands-on. I remember when I was training …..
Virgin media Generation IP: 2025 video gives a glimpse of the future. One of my students recently pointed out this new simulation to me and I thought it worth sharing since it’s interesting with it’s long, 13 year, view forward. …..
