Earning attention is the key to mobile advertising success. About time too! I was delighted to read last week that the UK’s Information Commissioner Christopher Graham has imposed a hefty £440,000 fine on the two SMS spammers responsible for bombarding …..
Focusing on algorithm changes and new SEO team structures Here’s a useful infographic from SEO agency Fuzz One. It summarises: Major Google Algorithm updates in 2012 – if you don’t know it, the SEOmoz Google algorithm history gives more detail The …..
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FREE ACCESSThe latest in marketing from November 2012 November is now synonymous with Movember in many countries. Have you heard the story of Movember’s growth? It’s been great to see the growth of this cause in recent years. This year it …..
An introduction to good practices for Welcome mails To make your welcome emails work well, start by thinking through the range of motives that lie behind someone visiting your website and signing up for email? Let’s look at one example: …..
Is there really a best length for an email subject line? Yes, there is an answer to the question of what is the right length for a subject line. In the words of Deep Thought, “you’re probably not going to …..
Although interacting through social media can be time-consuming, stressful even, many aspects can be automated or you can rely on organic sharing. In other words, with just a little bit of setup work and steady management from a company you …..
Social Business Index 2012 shows Top 20 Social Businesses worldwide Through 2012 there has been a shift from discussing narrow social media tactics such as engaging audiences through social networks to broader strategies of integrating social interactions between customers, employees …..
New techniques to assess the impact of Facebook ads on conversions Value (larger businesses): [rating=4] (smaller companies): [rating=1] Recommended link: Techcrunch summary With recent research being used to assert by Forrester and Business Insider that Facebook and Twitter Do Almost …..
An introduction to responsive website design for marketers The Olympics were fantastic this year, the atmosphere was electric and the performances were first class (not to mention Danny Boyle’s staggering opening ceremony). The only problem that I had was that …..
