Good User Experience = Good Customer Service = More Sales Christmas shopping has begun and with it, the stress! And no, I haven’t been shopping offline at all, I’ve been shopping online! But this time of the year always brings to the …..
Google+ communities and 24 other minor new features Value/Importance: [rating=2] Recommended link: Google+ Communities Announcement Google+ is certainly continuing to grow. In the announcement of this launch, Google reminds us about the adoption rate with these new figures: “Today Google+ …..
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FREE ACCESS12 great LinkedIn pages to learn B2B marketing from If you’re a B2B marketer, particularly if you work in professional services, you will have noticed how LinkedIn has become a much more effective platform for marketing your business in 2012. …..
… advice on developing a social business strategy If your work involves planning how social media and social business can support your business I recommend following the Ogilvy Slideshare channel. Current trends in social media marketing A recent share from the …..
Social media campaign tools can save you from developing and maintaining bespoke social apps Popular social media management tools such as HootSuite are great for posting simple social media updates, interacting with your followers and tracking responses. But their capabilities …..
A summary of Ofcom International report comparing consumer use of the Internet in 17 countries Value: [rating=5] Recommended link: New Ofcom International Internet usage statistics Ofcom’s seventh International Communications Market Report was published on 13th December 2012, this examines take-up, …..
Using copy to make a good first impression Writing copy for your web page is much more than adding in just keywords for SEO and sometimes we forget the obvious – it’s about your customers!. Here are some tips on …..
How attribution data has informed the affiliate channel I recently met Helen Southgate, Online Marketing Controller for Strategy & Planning at Sky, presenting their approach to media channel attribution and how it informed their understanding of the affiliate channel in context with …..
New research reveals increased mobile usage during holiday periods Value : [rating=3] Recommended link: Clash Group announcement All marketers are familiar with the increasing adoption of mobile browsing, however, it’s worth considering the averages conceal seasonal changes in mobile usage, …..
