Personalisation 101 – how to increase customer engagement and conversion rates by “Sense and Respond” to Digital Body Language In this post I hope to give a practical guide to website personalisation, to show you how to improve customer engagement …..
12 practical tips for customer preference centres Preferences centres have never really caught on have they? Many of the big retailers like this one from Amazon or Tesco have had them for years, but they’re still not used so widely. …..
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FREE ACCESSA briefing on the new Adwords Enhanced Campaigns Value/Importance to AdWords advertisers: [rating=4] – But only if you have high levels of mobile traffic and/or physical store locations. Recommended link: AdWords Enhanced Campaigns announcement – 06/02/2013 Our commentary on AdWords …..
Responding to the four biggest legal risks of social media to business With legal cases involving social media are on the rise, businesses need to manage the potential risks. To help review the challenges and solutions to managing the risks …..
How do you bridge the gap between email’s value and the failure to recognise this value? As a marketer, what do you associate with email marketing? The traditional media impression is one of an ageing Labrador: reliable, steady, still capable of doing a …..
Examples showing what is needed for a customer-centric B2B website In a recent post, I talked about the importance of developing a solid B2B digital marketing strategy. A critical part of this is creating an enduring website presence that meets the needs …..
A 3 Phased Approach to integrating Content and SEO Audits In every book about Content Strategy, the recommended process will have an audit as one of the first steps; this is much the same as for Search Engine Optimisation. Granted, there …..
7 key strategy considerations for expanding into new markets using the Internet One of the many benefits the Internet has unlocked is the ability to expand into new markets. The lack of palpable borders means customers around the world shop …..
It’s a perennial dilemma for email marketers, what’s our best tactic to boost revenue? For some companies, the only way they are increasing revenue is growing the size of the email list to give a corresponding rise in revenue. While …..
