Why retailers need a strategy to plan for omnichannel retail Building an effective retail brand today needs new ways of looking at how to communicate with customers across multiple digital and traditional channels. With the growth in importance of mobile …..
5 time-saving tips to make your social media activities more efficient Social media can be perceived to be time-consuming given its returns and we can all have limited resources to manage our social media platforms. I hope my 5 tips …..
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FREE ACCESSAn interview with ex-Googler Andre Weyher You may have noticed we enjoy reviewing tools that help marketers manage their online marketing. In most cases, particularly for search marketing, new tools are variants on existing tools for keyword or backlink analysis. …..
5 marketing approaches from Harry Gordon Selfridge that still matter today I’ve been following the Selfridges TV series and, although it’s great, there’s something that really bugs me about it. It feels like, as marketers, we spend a lot of …..
The key developments in digital marketing in February 2013 It’s not every month a new currency is launched. In February Amazon announced a new virtual currency called Amazon Coins (a genius moniker) and an interesting promotion where customers will be …..
A custom report for summarising goal performance The conversion report in Google Analytics is probably the most important report in the entire service. The conversion report shows you the percentage and absolute numbers of visits which converted into a set …..
6 tips for a successful agency partnership Over the last 7 years, I’ve had experience of working with various different traditional and digital marketing agencies. Whilst one agency’s skill set may differ from another, what I have found to be …..
Describes how companies can select web design agencies which produce contemporary designs including integration of web 2.0 and video into designs…
5 tips to help create the perfect web design brief Writing the perfect brief may not be a wholly realistic goal, but you can go a long way to ensuring the success of your new (or refreshed) website by aiming …..
