4 steps and 4 data sources to help define the business case for SEO Search engine optimisation is one of many digital marketing tactics a business can choose to focus on. Email, pay per click, display and affiliate marketing are …..
Marketing planning can be a long process. With the different steps involved, one area can often hold up another. This template is a quick way to get started as we know that companies that have a plan succeed better and …..
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FREE ACCESSA “must use” if you present to colleagues or clients explaining the adoption of digital media IPSOS Mori has released their ‘Tech Tracker Survey for first Q2013’ which has some great insights into Internet Usage – 50% of British Adults …..
What Email Marketers need to learn from Retailers How email marketers can use behavioural email to increase customer loyalty and drive more purchases I believe email marketers have major lessons to learn from how the world’s leading offline retailers market …..
How to use people-focused analytics to change how you measure search marketing effectiveness Most marketers will know the volume of visitors generated by search, but are you using visitor quality to measure the effectiveness of search traffic (organic or paid)? …..
Defining the business case for a mobile strategy I’m sure you will know from your analytics how important mobile site visits are becoming to your business. However, those of us who live and breathe mobile see the majority of companies have …..
An introduction to creating campaigns with Vine By now you might well have heard of Vine, the latest feature available on Twitter that lets you capture just 6 seconds of footage. There in lies the creative element to Vine… how …..
Tips on keeping your online customers active One of the most fundamental lessons that every marketer learns during the first day on the job is that it costs around six to seven times more to acquire a new customer than …..
Mapping customer needs to website content and features I’m working on a couple of projects at the moment which involve planning for launch of a new product. These projects have reminded me about a powerful technique that can help keep …..
