Clickthroughs vs View-throughs – when do consumers interact and purchase? Steelhouse carried out a research study, looking at various sources, to address the myth on ‘ view-through attribution’. Asked yourself the questions about the attribution of your digital marketing campaigns and which …..
Interview with Paul Cotton from K2uno on Tealeaf solutions We recently interviewed Paul Cotton, Managing Director of K2uno who are an advanced Business partner of IBM, specialising in applying Tealeaf CEM solutions to optimise the customer experience. One of their solutions is …..
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FREE ACCESSRetention techniques to support your online marketing strategy For any digital marketing strategy or integrated digital communications plan, having a set of objectives and clear strategy behind your plan is essential for the success of what you are looking to achieve. …..
No time to Tweet is an excuse, but make sure you have a plan Do you suffer from ‘tweeters block’? Do you find yourself trawling through dozens of websites trying to find something relevant to say to your audience? If …..
Reaching global customers through your WordPress blog or company site WordPress is a popular blogging and content management tool now used by many businesses for their blog or main site. It’s now used by over 60 million websites worldwide according to Forbes, …..
The One Infographic About the Digital Revolution You Need to Understand I really like this infographic, it reveals why marketing is so much more complicated than only 5 years ago, in one fantastic visual. The implications for managing marketing are …..
What makes a good ecommerce landing page? So, what does make an effective landing page for an Ecommerce site? Well, I’m going to give a typical consultant’s answer – “it depends”; on the campaign and your goal for the landing …..
In March I covered how one can start to evaluate and forecast the potential benefits of SEO by considering the possible traffic volume that individual keywords and phrases can drive to your website based on CTR in the SERPs. Whilst …..
Match personas, content changes and stages of the buying cycle to help you nurture your leads In my last post, Personalisation 101- How to increase customer engagement and conversion rates, I introduced the main types of personalisation available to make your …..
