Timeless tips for more engaging blog posts We have given many recommendations on managing content marketing in posts and guides this year, including how to plan the content, be creative and allocate the resources to manage the content. This infographic explains how to engage …..
A briefing on this new branding feature in YouTube’s “One Channel” Viewers who are yet to subscribe to your YouTube channel and visit your channel page, can now be greeted by a video telling them why they should hit the …..
Access our Free Digital Marketing guides
Free guides to improve your skills on your Smart Insights journey
FREE ACCESSAn interview with Matt Lawson of ao.com on their ecommerce strategy Matt Lawson is Head of Conversion at ao.com. In this interview he describes how they have grown their business through keeping the web experience focused on the customer through …..
Creating Custom Audiences, Lookalikes on Facebook, relaxed rules on cover images and nested replies There has been (yet another) exciting new development rolled out by Facebook for advertisers recently – the Lookalike audience targeting feature. As you may have read …..
Signs that you need an integrated social media strategy… The CEO wants ‘a Facebook’, ‘a Twitter’ and ‘a blog’? The reason? Because they saw competitor becoming more active. Sound familiar? This request is perhaps less common than it was 5 years …..
Definition, frameworks and best practice advice from Accenture and Altimeter analysts In October 2010 Accenture published a useful new guide to social CRM summarising the transformation required in organisations by the advent of Social CRM. This is useful addition to …..
The development of Facebook’s strategy including business and revenue model You use Facebook, but have you ever wondered about its business model and how it has evolved? In my E-business and E-commerce Management book we have reviewed the development of Facebook for over six …..
An example showing how to set up an AB test on WordPress What is A/B testing? You’ll probably be aware of the approach, I’m sure. A/B testing, also called split testing, involves your site serving one of several versions of a …..
Paid search marketing – impact on consumer purchasing? We are highlighting this Infographic as it gives some good tips on how to reach your consumers, their buying process and the mobile devices which they prefer to use. It’s from iAcquire who are …..
