Improve efficiency and effectivness through IMM As marketers, we know that integration across media, channels and campaigns is important, but it’s not discussed as often as practices and examples of individual channels. So I thought it would be interesting to …..
Changing your mindset to make yourself more valuable Back in 2012, I wrote a blog post, Time to create your own future, it referred to the gradual cultural change facing our global economy, in part due to the recent global …..
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FREE ACCESSUsing mobile micro-targeted in-store content to improve the shopping experience and boost sales This is an interesting new mobile technology being trialled within American stores, to help retailers engage with their shoppers in-store, turn browsers into buyers, with opted-in micro-targeted …..
7 low or no-cost marketing techniques for startups without funding Whilst many big name startups do receive funding, they’re the exception. The startup I co-founded has never raised a penny in external funding, so in this post I share some …..
12 tips and examples from using Instagram to market a restaurant If you haven’t heard of Instagram already then:, where have you been?! It’s a popular photo sharing app available to both Android and iOS smartphone users? Instagram was launched in …..
6 examples show how you can get your charity noticed Enewsletter readers may be looking for this post Learning from the top 10 most meaningful brands 2013 As a marketing agency, The Marketing Bureau (TMB) knows the importance of a strong brand …..
New data shows relative importance of different social channels on volume and quality of Ecommerce site visits Value/Importance: [rating=4] Recommended link: E-commerce Monetate 2013 Quarterly report We’re alerting you to this regular research from Monetate since it gives potentially useful benchmark data …..
A Blueprint for the perfect LinkedIn Status update This infographic from Salesforce on a ‘Blueprint for the perfect LinkedIn Status update’ is worth scanning whether you use LinkedIn for personal or business development. The value in using LinkedIn for engagement …..
An analysis showing how using the right calls-to-action can increase content sharing on blogs, Twitter and Facebook Great content is naturally sharable based on the visuals or copy you use to describe it. But this latest infographic from Dan Zarrella …..
