By Expert commentator 22 Aug 2013 New LinkedIn Pages for Higher Education sector LinkedIn launches University Pages to help career-minded students find the right college LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college …..
By Rob Thurner 22 Aug 2013 A calculator for retailers to review the potential for multichannel mobile sales Measuring mobile activity with Google’s mobile calculator eBay Europe recently reported that UK consumer spend on mobile has increased by 55% year on year, and is set to grow a further 115% over the next 12 months. Olivier Ropars, Senior Director …..
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By Susanne Colwyn 21 Aug 2013 Integrating Social Media into Event Marketing [Infographic] Ideas for using Social Media to support marketing events Eventility have created an infographic which we thought could be useful to B2B marketers who plan events (or consumer events) now that social media is a key digital event marketing tool …..
By Mark Kelly 21 Aug 2013 Budget Estimating and Time Management platforms for marketing agencies Recommendations on time management platforms for marketing agencies or in-house marketing teams In another post I reviewed alternative agency costing models and suggested how simple budgets and quotes for marketing projects can be prepared using a spreadsheet. Larger agencies will …..
By Expert commentator 20 Aug 2013 How to Successfully use the Agile process in creative projects Using the Agile process to achieve results faster and reduce development time While the concept of Agile (Yes, with a capital ‘A’), may have started out as a software development technique, the concept has now spread across other areas of …..
By Expert commentator 20 Aug 2013 Message Houses – A technique to improve the clarity of your core brand messages Getting your message across with a Message House Message Houses are a simple but effective tool for helping your teams stay on message in their marketing communications across different channels. They can be applied not only for general company marketing and …..
By Susanne Colwyn 19 Aug 2013 Rich Pins helps Ecommerce businesses link Pinterest boards to product sale Examples of how the new Rich Pins in Pinterest are being used in retail Value/Importance: [rating=3] Recommended link: Pinterest releases Rich Pins Pinterest recently released a new feature called ‘ Rich Pins’ which allows companies to add Product price and …..
By Expert commentator 19 Aug 2013 Using Social Campaigns to integrate Facebook with Email marketing 3 examples of integrating social media and email lead generation from small and medium businesses Many businesses are wondering what they’re really getting from the time they spend marketing on Facebook and, more importantly, how they can turn their hard-earned …..
By Susanne Colwyn 16 Aug 2013 Justifying investment in content marketing [Infographic] Convincing your boss to invest in content marketing 2013 is the year for ‘content marketing’, but as marketers we still need to work hard to convince the budget holders or our bosses to invest time and resources in this area?. …..