A review of the “need-to-know” developments in digital marketing in August 2013 The most significant changes in August relate to LinkedIn and Facebook marketing, so if your business is active on these social platforms, be sure to check you heard …..
What is the future for SEO? Danyl Bosomworth suggested, a little light-heartedly, in his recent Smart Insights article ‘SEO is dead’, that one of the ideas for resetting your SEO agenda is to ‘Forget SEO and forget Google’ and in this …..
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FREE ACCESSBenchmark response times on delivering customer service via social media When I started writing books about Internet Marketing in 2000, I was interested to look beyond ways to use the Internet to grow leads and sales. It seemed that Internet-based …..
Selecting the most relevant Social Customer Care metrics As I read through the different types of social media care metrics, how they should be interpreted, and how they relate to ROI, I was struck by one thought: who do these …..
Do colours really have an impact on conversions when it comes to web design? Is there a ‘British’ web colour palette, or a Chinese one? Have web users from around the world adjusted to a Western led approach to colour …..
Keep calm and keep mailing… Like a lot of people of a certain age and disposition, I draw my wisdom from the novels of Douglas Adams. For example, the front cover of the Hitchhiker’s Guide to the Galaxy has practical …..
Growing audience and sales using new types of affiliate partners With any marketing activity you are always looking for more. More sales, more revenue, more traffic, more, more, more! It’s no doubt the same for your affiliate programme. You might …..
A Solid Lead Generation System starts with a Nose for News Whether you are a kid with crayons, a Journalist or a Content Marketer, we all have an expectation that audiences will love every sentence we write. After all, we …..
How Programmatic Marketing will transform E-Commerce E-commerce, which now accounts for 8% of all retail sales in the U.S., is already growing quickly. But that rapid growth is likely just the beginning. The rise of programmatic marketing promises to make …..
