A common buzzword, but what’s involved in practice? I recall that years ago, customers and prospects were often categorised in a simpler way than today. For example, they were simply assigned as a ‘warm/hot prospect’ due to a recent contact …..
How European marketers are applying data-driven marketing Value/Importance: ★★★ Recommended link: Data-Driven Marketing Survey 2013 Europe and Infographic on key findings We are alerting you to the new report by Teradata, who partnered with The Technical University of Munich and the …..
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FREE ACCESSAdID to replace ad tracking through third-party cookies? Importance: [rating=5] Potentially… Recommended link: USA Today Article: Google may ditch ‘cookies’ as online ad tracker This is an interesting one to watch for in 2014… USA Today has spoken to “a …..
Assessing how the latest technology trends can support the sales process Mobile, social, Cloud and Big Data are converging, with the sales department seemingly sat directly on the nexus point. Not only are these mega-trends impacting sales behaviours, but also …..
A summary of SEO approaches for 2014 Last Friday saw the latest installment in the bi-annually free SEO conference, BrightonSEO. Lots of ideas and content were discussed – far too many to cover in one post – but I thought …..
Approaches to shape your Content Marketing in 2014 1,700 of the great and the good of the content marketing world gathered in Cleveland, Ohio last week to make the case for content marketing. These are the main insights I took …..
A great video can change the world A combination of the right stories, the right visuals and the right music can be powerful enough to bring the masses on board with a cause. This is a great tool for marketers …..
Mastering ‘actionable data’ in your organisation ‘Actionable Marketing Advice’ is our ‘mantra’ at Smart Insights, since we are passionate about helping our colleagues to develop their businesses and personal skills, to get results from integrated digital marketing. We believe that using …..
A review of usability best practice for UK Universities I worked in Higher Education for 14 years, so I found Wedcredible’s Education Report 2013 extremely interesting, since their survey benchmarked the websites of 10 UK universities to assess their online user …..
