Should you run competitions on your Facebook Timeline? On October 24th, Richard Jones, CEO of EngageSciences, will give a talk at Social Media Marketing 2013 (London) on ‘What’s Really Behind Facebook’s Competition Rule Changes?’ To explain the opportunity and to …..
An introduction to factors that affect email deliverability and steps you can take to improve inbox delivery When it comes to getting your emails into the inbox aka email deliverability, reputation is everything. In an ideal world, every email marketer …..
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FREE ACCESSA Step-by-Step Guide to App Store Optimization With so many competing apps available within Apple’s App Store and Google Play, app store optimization (ASO) is now essential for driving traffic to your app, particularly for apps targeting a need which …..
Do you recognise these 5 Marketing Sins? It’s that time of year again, and I’m not referring to some of us heading towards winter. We’re reviewing the results of this year’s marketing efforts, rueing some decisions and celebrating others. We’re …..
5 Ways to Utilize Facebook Posts for Content Marketing Content marketing is all about creating relevant and compelling content in order to change or enhance consumer behavior that’s favorable to you. And where else to better utilize this strategy than …..
New new customer acquisition reports give quicker, more useful reports Value: [rating=4] Recommended link: Google Analytics blog – Act, Empower, Access It’s now over two years since Google last made a major update to its interface and report when it …..
How B2B companies are using content marketing to drive engagement, trust and transaction In my recent post on making the case for inbound marketing, I talked about how the need for information has led to the emergence of new approaches to …..
A smart technique for online lead generation Envisage entering the office after a relaxing weekend to find the information of several piping hot leads sitting on your desk – Sounds too good to be true? Think again. Historically sales and …..
Ideya’s new report shows the why, what and how of selecting social listening tools Investment in social media monitoring (SMM) requires careful consideration since it is a long-term and potentially costly commitment. Understanding of the key SMM concepts, benefits and …..
