5 Tips for getting key employees involved in Content Marketing Do you remember the scene in ‘Far and Away’ where Tom Cruise and Nicole Kidman race against hundreds of people in wagons and on horseback to stake their claim in the …..
What social media marketing can learn from real-life networking events One of the oldest forms of sales and marketing is to go to a real-life in-person networking event. While these real-life networking events don’t have all of the efficiency and …..
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FREE ACCESSNew survey challenges the myths about consumer email relevancy Each year, the UK’s DMA, fast.MAP and Alchemy Worx produce the Email Tracking Report, covering email attitudes and email-related behaviours among consumers. The 2013 survey results challenge a few myths about consumer …..
Bridge the gap in your content marketing A recent Financial Services Content Marketing survey for the UK found that although over 80 per cent of respondents believe content marketing will be more important over the next 12 months, yet only 41 per …..
6 ideas for growing Facebook fans regardless of company size Facebook may be the most widely used social network, but that doesn’t make it any easier to gain traffic and leads. Competition is high and it’s a fragile form of …..
Examples showing that Why is often more important than How and What in brand storytelling Have you ever wondered why some companies do what they do?, Why do Hotpoint make washing machines?, Why do Dyson make hoovers?, Why do Casio make watches?,Why do …..
KPIs and Tools for optimising mobile marketing results As mobile marketers get to grips with planning activity and budgets for 2014, this post takes a look at using tracking and analytics tools to optimize your mobile investment and performance. Consumers …..
What and Why and When And How and Where and Who are words we use throughout the day, but not necessarily together! Combining them gives a simple check that you’re you’re using the right approach for business planning…
The advantages of claiming your online identity for SEO and brand authority As search continues to advance, the concept of authorship and identity will grow in importance. Many opinion leaders believe that over time, websites will begin to be ranked based not …..
