Engagement tips to drive offline action – a not-for-profit campaign example At charity @vInspired, digital and social media is key to engaging with our young audience. Retweets, mentions and comments can be an early indicator of success, but they are only …..
The most popular jobs in digital marketing show what employers are looking for We showed in our recent review that digital marketing is now bigger than Internet marketing based on searches for knowledge and services related to digital marketing. As …..
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FREE ACCESSHow to assess the contribution of different communications touchpoints In my last post for Smart Insights I published a complete list of today’s channels. Thanks to some comments and suggestions , the channel list has reached 106 channels so far. …..
The tech and tools to keep your Contact Centre at the cutting edge Cloud Computing and social platforms may be the IT trends dominating the contact centre landscape, but there are a host of other technologies that are helping businesses …..
Twitter opens its advertising to small and medium businesses in UK, Ireland and Canada and adds custom timelines worldwide Importance: [rating=5] Recommended link: Twitter blog With the virtual ink barely dry on the Twitter IPO, Twitter has sought to increase …..
A primer on Information Architecture (IA) approaches for cross-channel design We can no longer think of a computer as something that just sits on our desk at work or at home. There are computers all around us, literally. In fact, …..
Persuasion techniques and examples to improve conversion ‘You say tomato we say tomayto’, ‘c0mmunication breakdown’, ‘do you speaka my language’, ‘my baby’s gonna write me a letter’……..? It’s funny how song lyrics, when paired with a catchy melody are easy …..
8 techniques to choose the right marketing agencies to pitch to you This article supports the Smart Insights agency selection template. The template helps businesses with the next step in the process, which is using a scorecard to help you choose the …..
Which tests are important to your mobile App’s success The success of your app relies on thorough testing and Customer Experience Analytics to reveal the friction points in the mobile user experience. As Kirk Knoernschild and Sean Kenefick, Gartner Analysts put it: ‘Delivering quality mobile …..
