By Expert commentator 25 Nov 2013 Costs to consider when making the case for A/B and Multivariate testing tools “The true price of free and cheap in A/B and Multivariate testing” In this infographic, Maxymiser.com as a provider of a paid service are looking to educate marketers about the benefits of paid-for outsourced services for AB testing compared to Google’s free …..
By Graham Jenner 25 Nov 2013 4 Key Areas of Affiliate Recruitment Maximise your affiliate recruitment by thinking like your potential affiliate partners In my last post I talked about the need for affiliate recruitment and why it was important to always be looking at how to grow your affiliate programme, keeping …..
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By Susanne Colwyn 21 Nov 2013 New LinkedIn features – Showcase Pages and Talent updates New features to support content marketing and hiring new candidates Value: [rating=3] Recommended Link: Showcase Pages and LinkedIn Talent Updates LinkedIn have announced two new features this week: Showcase Pages and Talent Updates. So, how are these new services relevant to marketers? Showcase Pages are …..
By Expert commentator 21 Nov 2013 Making the business case for a tag management system 6 reasons you should consider a tag management tool With the increasing number and variety of tools now available to the online marketer, it’s possible to learn more than ever before about how visitors to a desktop site, mobile site …..
By Expert commentator 20 Nov 2013 Research reveals main social traffic sources for UK corporate sites But search and direct visits dominate… The role of social media in driving visits to transactional sites like retail and travel if often documented. Research on corporate sites is more limited, so in this post we summarise research from a …..
By Expert commentator 20 Nov 2013 Plan ahead with a Content Engagement Calendar Why you need a Content Engagement Calendar in 2014 2014 is almost upon us and it’s that time of year when we all start to look forward and plan marketing activities for the coming year. Unless you’ve been living in …..
By Expert commentator 20 Nov 2013 B2B Email marketing best practices 6 simple techniques to build business relationships through email marketing Even though email marketing continues to be a core business-to-business (B2B) communication for sales and marketing teams, the market continues to grow from a solely email marketing approach to that …..
By Expert commentator 19 Nov 2013 The average LinkedIn User Profile [Infographic] Do you conform to the typical LinkedIn user? Every wondered how people are actually using LinkedIn? How much time do they spend? Who pays for the premium services? How many groups are people joining? Which features are the most popular? Who …..
By Expert commentator 19 Nov 2013 Clickthrough rate per advert position in Adwords New Ad ranking research shows importance of position You will know that how high up your ad appears on the Google results pages is absolutely critical in determining how successful your advert will be. According to AccuraCast’s recent analysis of close …..