A briefing and examples of how to use Twitter Cards to boost leads and sales With the recent Initial Public Offering (IPO) of Twitter on the New York Stock Exchange, there has been a great deal of attention on the …..
Our monthly round-up of the developments that matter in digital marketing The main platform developments to be aware of this month were in Twitter and LinkedIn – see the posts in our social media section for details. Given that we’re …..
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FREE ACCESSUsing staff email signatures to communicate your brand messages – a case study of British Red Cross My journey with staff Email Media started 3 years ago when I rocked up to start a new job and had a loooooong …..
5 Legal ways to contact Facebook winners When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule …..
Our 7 key questions to ask yourself and your team This post is the second in a short series looking to help give a focus to improve digital marketing effectiveness. In the first I defined 7 strategic questions to increase …..
New research shows effectiveness and best practices for CRO across 7 key CRO techniques Do you know the RedEye annual Conversion Rate Optimisation (CRO) report? It has now been produced for 5 years in conjunction with Econsultancy. Since the name …..
7 must-check questions for your acquisition strategy All site owners are looking to reach more prospects, existing customers and raise awareness about their products through a website or other online presence. So, there is plenty of advice on how to …..
10 essential requirements when selecting a new marketing agency Selecting an agency from a short list – using the scorecard and transparent process In the first post in this series I outlined 8 options to shortlist alternative marketing agencies as part …..
Practical tips to improve AdWords click volume and quality, particularly relevant for B2B and low volume B2C accounts PPC traffic, in most accounts, have a very uneven distribution between the ad groups. What I find is that usually there are …..
