In webinar we covered Six Trends showing techniques and examples businesses can use in 2014 to increase the value of Email marketing. The six trends, if you want to fast forward, are: Trend 1 – More Email 5 Trend 2 …..
10 last minute Christmas retail conversion hacks Christmas is days away, but there may still be options to drive your your conversions and revenue per visit higher. Despite development lock-downs and short timescales, there’s still time for these types last-minute …..
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FREE ACCESSA tutorial on creating dark posts – a technique many big brands are now doing newsfeed advertising Facebook has become quite the place of the dark arts in recent years as brands seek to outdo each other in the advertising …..
7 steps to a better project estimate brief and costing Whether you use spreadsheets or an automated / integrated marketing project management service platform, the important thing is to get your estimating discipline right from the start. Whether you’re developing an …..
Interactive video encouraging direct response Episode 1, Scene 1. Boardroom meeting, charts showing sales figures on the up, 3 people sit around the boardroom table. You can cut the tension with a knife… Financial Director: ‘OK, so what’s the plan?’ …..
Interest in the value of Big Data continues into 2014 I’m not sure whether to be impressed by this infographic or annoyed. It shows both what’s powerful about infographics and their weaknesses. With the right headline, data and design, infographics …..
What consumers want and how to give it to them? This infographic isn’t a compilation of different unreferenced sources, rather it’s based on a single piece of research by Sociomantic Labs who polled over 1000 US consumers via ResearchNow, specifically to assess …..
A case study of a campaign to create a a sustainable online presence for a seasonal brand: Christmas Tree World When Christmas Tree World initially approached us with grand schemes to conquer the artificial Christmas tree market throughout the year, …..
The challenge for managers of contact centres in the era of the social media empowered customer Integrating social media into the Contact Centre is rather a daunting task, but with demand for social customer service growing at its current rate the …..
