4 inspiring examples of B2B companies harnessing social media for B2B marketing In our 7 Steps B2B Digital Marketing Guide we show the importance of tailoring planning and content generation and curation around the specific needs of business-to-business (B2B) buyers …..
Plus 4 examples of videos aligned with business goals We find that many of our B2B clients have a lack of confidence about their businesses suitability to video (or should that be the other way around?). They think that in …..
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FREE ACCESSCase study: How Formstack integrate their sales and marketing In most companies, departments stay pretty close to their area of expertise. You each have your own superpowers and know your strengths. It’s difficult to get out of the comfort zone …..
Which email clients should we design and test for? 2014 update It’s important to agree the target email clients you want the email to be displayed in when briefing an agency to develop a new email template or enewsletter layout. …..
Lessons on using the right e-retail incentives at the right time ‘Should we use discount codes in a our abandonment emails?’ is a question we’re often asked by retailers at Triggered Messaging. On the surface, incentives look like a great idea because …..
5 reasons you should continue guest blogging and 10 actions you should take given Matt Cutt’s latest advice affecting content marketers Alert importance: [rating=5] Recommended link: Matt Cutts: The Decay and Fall of guest blogging for SEO If you work …..
…or How real people really buy things When people are buying something that’s important, expensive, or risky, they don’t generally do it on a whim. They go through a few stages weighing up options and looking at alternatives. Every step …..
A tutorial with examples and ideas of what to test Prominently displaying why users should buy from you rather than a competitor is extremely important for any business look to increases online sales, particularly in retail, but it applies across …..
How to effectively manage your data for marketing automation success As a data-driven initiative, marketing automation is heavily dependent upon the accuracy, completeness and validity of the data that the technology will run on. Inaccurate and out-of-date data, gaps in …..
